Job Description
CEAT Kelani Holdings (PVT) Ltd. (CKHL)
CEAT Kelani Holdings (PVT) Ltd. (CKHL), a Joint Venture between Kelani Tyres Limited (a listed company on the Colombo stock exchange) and CEAT Limited of India (a listed company in India with a significant market share and exporter of tyres to more than 110 countries), is the leading Tyre Manufacturing Company in Sri Lanka, with dominant market share in all product categories and businesses. Our company is committed to staying ahead in the rapidly evolving mobility landscape. As we embrace the future, we are seeking a passionate and experienced individual to join our team.
Product Manager
Responsibilities
- Lead new product development (NPD) and product upgrades based on market and customer insights, while owning the entire tyre product portfolio and driving product range expansion.
- Collaborate and coordinate with Technology, Manufacturing, Procurement, and Operations teams to ensure timely product development, launches, Testing and continuous improvements.
- Monitor and report product performance and market trends to identify gaps and opportunities.
- Develop, implement and execute GTM plans for new and existing products, including positioning, messaging and channel strategy.
- Collaborate with sales teams to drive product penetration and growth, while coordinating product training and developing sales collateral for both internal and external stakeholders.
- Manage and collaborate with customer care operations to monitor and analyze product-related complaints and feedback, using customer insights to inform product enhancements and service improvements.
- Lead customer satisfaction initiatives and post-purchase engagement strategies, ensuring brand promises are consistently delivered across all customer experience touchpoints.
Requirements
Education
- Bachelor’s degree in marketing, Business Administration, Engineering or a related field.
- MBA or Postgraduate qualification in Marketing, Strategy or Product Management (preferred).
Experience
- 5+ years of relevant experience in product management, preferably in the automotive, tyre, Lubricants or FMCG sectors.
- Proven track record of managing product portfolio, lifecycles and launching new products in B2B and B2C environments.
- Experience working with cross-functional teams including R&D, Technology, sales, supply chain, Manufacturing, Procurement and Finance.
- Exposure to dealer/distributor channel management and GTM execution is highly desirable.
Skills
- Excellence in project management, combined with strong communication and interpersonal abilities to effectively lead cross-functional teams.
- Strong analytical skills with the ability to interpret market data and customer insights, and proficiency in Excel, PowerPoint, CRM tools, and dashboards like Power BI.
- Strong grasp of product lifecycle management and go-to-market strategies, with familiarity in tyre technology and market dynamics, and the ability to manage multiple priorities in a fast-paced environment.
An attractive remuneration package in line with the market rates and experience, Medical Insurance and other fringe benefits will be offered to the selected Candidate. Please send your application for the above position via e-mail to [email protected] within 07 days.
We are an equal opportunity employer.
