Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Digital Marketing Executive
We are seeking a dynamic and forward-thinking Digital Marketing Executive to join our team at ICONIC DEVICES PVT LTD. As a leading industrial Electronic Manufacturer specializing in Internet of Things Hardware, we have experienced remarkable growth since our establishment in 2016. With operations in Sri Lanka and the UAE, we proudly serve clients worldwide through our extensive distribution network spanning the USA, Middle East, and Europe.
As our Digital Marketing Executive, you will play a pivotal role in shaping and implementing our digital marketing strategy. We are not simply looking for a traditional marketer; we need someone who understands technology and can think beyond conventional marketing approaches. Your innovative ideas and strategic insights will be instrumental in driving our brand's online presence and fostering customer engagement.
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns to enhance brand visibility, increase website traffic, and drive lead generation.
- Utilize your in-depth understanding of digital platforms, including social media, search engine optimization (SEO), email marketing, content marketing, and paid advertising, to develop integrated marketing strategies.
- Collaborate with cross-functional teams to create engaging and compelling content that aligns with our brand's messaging and resonates with our target audience.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and identify areas for improvement.
- Stay abreast of the latest trends and best practices in digital marketing, technology, and the Internet of Things (IoT) industry to ensure our strategies remain innovative and competitive.
- Identify new opportunities for growth and expansion within the digital landscape, exploring emerging channels and technologies that can enhance our marketing efforts.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field. A focus on digital marketing is preferred.
- Proven experience (2 years) in digital marketing, preferably in the technology or IT industry.
- Strong knowledge of digital marketing platforms, tools, and techniques, including SEO, social media marketing, email marketing, content marketing, and analytics.
- Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
- Analytical mindset and proficiency in data analysis, with the ability to derive actionable insights from marketing metrics.
- Creative thinking and the ability to think outside the box to develop innovative digital marketing strategies.
- Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines.
Join our innovative and dynamic team, and take your career to new heights in the exciting world of IoT technology. We offer competitive compensation and benefits packages, along with opportunities for professional growth and development. To apply, please send your resume and a cover letter outlining your experience and suitability for the role to [email protected].
Visit our website at www.icd.lk, www.norvi.lk, and www.sensoper.com to learn more about our company and the groundbreaking work we do.
Note: Only shortlisted candidates will be contacted. Thank you for your interest in joining ICONIC DEVICES PVT LTD.
