Job Description
SFA SYSTEM SUPPORT OFFICER
The SFA System Support Officer is responsible for supporting and maintaining the Sales Force Automation (SFA) system used by the Company’s sales team. This role acts as the liaison between sales, IT, and marketing teams to ensure that the SFA platform supports company goals, enhances field force efficiency, and provides actionable data for decision-making.
Core Responsibilities:
- System Management & Maintenance
- Manage user access, system configurations, and data integrity.
- Monitor system performance and troubleshoot technical issues.
- User Support & Training.
- Provide training and support to sales staff on how to effectively use the SFA platform.
- Resolve user queries and escalate technical issues to IT or vendors when necessary.
- Process Automation & Optimization.
- Work with sales teams to identify pain points and automate repetitive tasks (e.g. reporting, order tracking, follow-ups).
- Assist in designing workflows, forms, dashboards, and reporting structures.
- Data & Reporting
- Generate sales performance reports, KPIs, and dashboards.
- Ensure high-quality, accurate data entry by implementing validation rules and checks.
- Project Coordination.
- Coordinate with software vendors or internal developers during system upgrades or new feature implementations.
- Participate in system testing and user acceptance testing (UAT).
Core Requirements:
- Bachelor’s degree in IT, Business Administration, Computer Science, or related field.
- 2 – 5 years of experience working with SFA systems or CRM platforms.
- Strong understanding of sales processes and workflow automation.
- Proficiency with platforms like Salesforce, SAP, Zoho CRM, or Microsoft Dynamics.
- Analytical mindset and problem-solving skills.
- Good communication skills to bridge technical and non-technical teams.
- Male candidate is preferred with a valid bike riding license.
Preferred Skills:
- Experience in FMCG, Pharma or B2B field sales operations.
- Knowledge of mobile SFA apps and field force tracking.
- Familiarity with data visualization tools (e.g. Power BI, Tableau).
Salary is negotiable based on the experience of the applicant.
Candidates should forward their complete CV, contact telephone numbers, names and addresses of two non-related referees within 10 days of this advertisement to hunters.lk.
The Human Resource Manager
LANKA CANNERIES (PVT) LTD.
45/76 Narahenpita Road, Colombo 5, Sri Lanka.
Tel: +94-112-586282 Fax: +94-112-368480.
E-mail: hunters.lk Web: www.mdfood.lk
