Head of Marketing | Assistant Marketing Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
We’re Hiring! Join Our Team in Higher Education
Exciting Career Opportunity in Marketing – Kirulapana Office
Are you a dynamically creative, and results-driven marketing professional? Do you thrive in a digital-first environment and have a passion for higher education? If so, we want YOU to join our growing team in Colombo!
We’re looking for an experienced Head of Marketing to lead our digital marketing strategies, strengthen our brand presence, and drive student engagement.
Your Role: Head of Marketing
As the Head of Marketing, you will play a key role in expanding our digital footprint, increasing brand awareness, and driving student enrollments.
Key Responsibilities:
- Website Management & SEO: Keep our company website updated and optimized for search engines to improve visibility and lead generation.
- Social Media & Digital Campaigns: Develop and execute data-driven digital marketing campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok to maximize student engagement.
- Content Marketing & Branding: Create company blogs, videos, infographics, and email campaigns that captivate our audience.
- Paid Advertising & Lead Generation: Manage Google Ads, Facebook Ads, and LinkedIn campaigns to attract and convert potential students.
- Analytics & Performance Tracking: Use Google Analytics, Meta Insights, and other tracking tools to measure campaign success and refine marketing strategies.
- Community Engagement & Influencer Marketing: Collaborate with student ambassadors, influencers, and education consultants to boost brand credibility.
- Post Customer Surveys: Liaise with students and identify post customer satisfaction for future improvements.
- Doing Competitor Analysis: Identify strength of competitors and support implementation of similar in this organisation.
What We’re Looking For:
- Strong background in digital marketing, social media strategy, and branding
- Experience in Google Ads, Facebook Business Manager, SEO, and content marketing
- Ability to analyze data and optimize campaigns for better performance
- Passion for education and student engagement
- Must be under 40 years of age
- Preference for candidates residing in Colombo or nearby areas
Competitive Salary & Growth Opportunities
- Salary: Negotiable based on experience
- Location: Kirulapana, Colombo
- Web-site: ias.lk
- Flexible & dynamic work environment
- Be part of our exciting journey in transforming higher education!
- Apply now and take your career to the next level!
- Email: [email protected]
- Telephone: 0716769795 (for further information)
We’re Hiring! Join Our Marketing Team in Higher Education!
Exciting Opportunity – Assistant Marketing Manager (2nd in Command)
Are you a strategic thinker, digital marketing enthusiast, and results-driven professional? Do you want to play a key role in shaping the future of higher education marketing? If so, this is your chance to be part of an innovative team!
We are looking for a highly motivated Assistant Marketing Manager to support and work closely with the Head of Marketing in executing our marketing strategies and expanding our brand presence.
Your Role: Assistant Marketing Manager
As the second in command in the marketing department, you will assist in developing and implementing digital marketing strategies, managing content creation, and driving student engagement. This role is ideal for someone who is eager to grow, take ownership, and contribute to impactful marketing campaigns.
Key Responsibilities:
- Digital Campaign Execution: Assist in planning and executing social media campaigns, Google Ads, Facebook Ads, and email marketing to attract potential students.
- Website & SEO Management: Support in updating and optimizing the website for better visibility, search rankings, and lead generation.
- Content Creation & Branding: Develop engaging content, blogs, videos, and email campaigns that align with our brand identity and resonate with the target audience.
- Social Media Management: Monitor and enhance engagement across Facebook, Instagram, LinkedIn, TikTok, and YouTube with creative content strategies.
- Marketing Analytics & Reporting: Track campaign performance and use analytics tools to optimize strategies.
- Lead Generation & Conversion Optimization: Assist in managing student inquiries, lead nurturing, and conversion strategies for higher enrollment rates.
- Collaboration & Innovation: Work with graphic designers, influencers, and education consultants to create compelling marketing materials and campaigns.
- Post Customer Surveys: Liaise with students and identify post customer satisfaction for future improvements.
- Doing Competitor Analysis: Identify strength of competitors and support implementation of similar in this organisation.
What We’re Looking For:
- Experience in digital marketing, branding, and content creation
- Familiarity with Google Ads, Facebook Business Manager, SEO, and performance analytics
- Strong strategic and execution skills to support marketing growth
- Passion for education, branding, and digital engagement
- Must be under 35 years of age
- Preference for candidates residing in Colombo or nearby areas
Competitive Salary & Growth Opportunities
- Salary: Negotiable based on experience
- Location: Kirulapana, Colombo
- Web-site: ias.lk
- Flexible & dynamic work environment
- Be part of our exciting journey in transforming higher education!
- Apply now and take your career to the next level!
- Email: [email protected]
- Telephone: 0716769795 (for further information)
