Executive - Digital Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hayleys Group
Sri Lanka
Job Description
Haycarb Group
Haycarb PLC is a leading manufacturer and marketer of coconut shell-based activated carbon globally, with manufacturing facilities in Sri Lanka, Thailand, and Indonesia and its own marketing offices in the USA, Australia, and the UK.
Executive-Digital Marketing
Job Responsibilities
- Conduct on-page and off-page SEO, perform keyword research and competitor analysis, and develop SEO-friendly content to enhance website visibility and organic traffic.
- Plan, monitor and analyze paid media campaigns on Google Ads, LinkedIn Ads, and other PPC platforms ensuring effective audience targeting, budget allocation and ROI optimization.
- Support website updates, UI/UX improvements and performance optimization.
- Develop engaging content, visuals, and videos to assist in brand storytelling and campaign ideation and collaborate with teams to drive brand awareness and lead generation.
- Stay updated on emerging digital marketing trends, monitor platform updates and algorithm changes, and experiment with new tools and techniques to enhance digital performance.
Candidate Profile
- Degree in Marketing, Business Management, or CIM UK qualification.
- 1-2 years of experience in digital marketing.
- Strong understanding of SEO, PPC, and web analytics.
- Experience with Google Ads, LinkedIn Ads, and Google Analytics is an advantage.
- Familiarity with design tools like Canva, Adobe Photoshop, or video editing software.
- Fluency in English (written & spoken).
- Creative and out-of-the-box thinker with a results-driven approach.
- Strong analytical, project management, and multitasking skills.
- Team player with excellent interpersonal skills.
- Adaptable and proactive in staying ahead of digital trends.
- Ability to work independently, managing tasks without constant supervision.
- Analytical mindset with attention to detail, ensuring data-driven decision-making.
If you think you have what it takes to be successful in the above challenging role, please forward your resume to the [email protected] indicating the position applied for on the subject line of the email. The pay and benefits of the above position will be competitive and the rewards are performance-driven.
Hayleys is an Equal Opportunity Employer
