Job Description
AREA SALES MANAGER
North/ East/ North Central
MAKING SRI LANKA SELF- SUFFICIENT IN DAIRY
Pelwatte Dairy Industries Limited, a leading Sri Lankan dairy company, is committed to producing high-quality products with 100% locally sourced milk. Since 2006, we have supported local farmers and contributed to the growth of Sri Lanka’s agricultural sector.
What is the role?
Are you a results-driven sales leader with a deep understanding of regional markets? We are looking for a dynamic and experienced Area Sales Manager to lead and grow our business in the North, East, and North Central provinces.
What will be your key responsibilities?
- Lead and manage the regional sales team to achieve monthly and annual targets.
- Monitoring your team’s performance, analyzing sales data and periodical forecasting.
- Overall responsible to ensure regional and distributor profitability.
- Build and maintain strong relationships with distributors, retailers, and key accounts.
- Execute territory-specific sales strategies to expand market share and product visibility.
- Monitor market trends, competitor activities, and provide insights to shape commercial decisions.
- Ensure optimal availability, visibility, and freshness of products across the territory.
- Conduct regular market visits and provide performance reports to senior management.
What knowledge and skills are expected in an ideal candidate?
- Bachelor’s Degree or a Professional Qualification in Sales, Marketing, Business Management, or a related field.
- Minimum of 5-6 years of experience in handling FMCG products at a similar capacity.
- Motivated and target oriented individuals with excellent communication and interpersonal skills who could drive a sales team towards its goals.
- Strong knowledge of the North, East, and North Central provinces’ retail and distribution landscape.
- Experience in distributor management is an added advantage.
- Proven track record of achieving targets and driving sales growth in a business.
- Strong leadership skills and an ability to inspire sales team.
We offer a challenging and diverse working environment with clear talent pathways and opportunities to climb up in the corporate ladder along with an attractive remuneration package.
Interested candidates please mention the position in the subject line and forward your resumes to [email protected] within 7 days of this advertisement.
