Stay updated through market research to identify customer needs, industry trends, marketing innovations and competitive positioning, including competitor strategies relevant to PRIMA and our offerings.
Collaborate with product, sales and cross-functional teams to develop the content calendar and execute digital marketing campaigns targeted at B2B and B2C market segments.
Ensure brand consistency by managing brand guidelines to optimize marketing strategies for better engagement and campaign success.
Oversee SEO, SEM, social media, email marketing, paid advertisements and company websites to enhance marketing efforts.
Monitor, track, analyze and report on digital marketing KPIs, manage the marketing budget efficiently, and adjust strategies as needed.
Develop and execute traditional marketing campaigns, including print ads and billboards and manage event sponsorships.
Coordinate brand awareness activities such as PR campaigns, trade shows, networking events, influencer collaborations and strategic partnerships.
Develop and manage loyalty programs and promotional campaigns.
Monitor customer feedback and online presence, responding to inquiries and reviews in a timely and professional manner.

Minimum of 5 years of experience in digital marketing, with prior exposure in food manufacturing or experience in managing a diverse portfolio.
Proficiency in marketing tools such as Google Analytics, SEMrush, HubSpot or Mailchimp.
Bachelor’s degree in Digital Marketing, Marketing, Business, Communications or a related field.
Ability to manage multiple campaigns and projects simultaneously.
Excellent communication, creative thinking and problem-solving skills.

Send in your resume to [email protected] stating the position you are applying for.