Senior Channel Manager - Dealer Channel
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hayleys Group
Sri Lanka
Job Description
Senior Channel Manager – Dealer Channel
Job Responsibilities:
- Dealer Recruitment and Onboarding: Identify and engage qualified dealers/distributors in priority regions to expand market presence.
- Sales Enablement: Collaborate with dealers to achieve monthly and quarterly sales targets through joint business planning and regional marketing support.
- Relationship Management: Build and maintain strong, trust-based relationships with dealers to ensure satisfaction and long-term loyalty.
- Training and Support: Conduct regular training sessions for dealers and their sales teams on product knowledge, sales strategies, and operational best practices.
- Market Intelligence: Collect and report insights on competitor activities, pricing strategies, customer preferences, and regional market trends.
- Promotions and Campaign Execution: Implement incentive schemes, trade promotions, and marketing initiatives to increase dealer engagement.
- Performance Monitoring: Track and evaluate dealer performance, address underperformance, and implement corrective action plans as necessary.
- Reporting: Maintain accurate sales records, pipeline data, and market feedback; submit timely weekly/monthly performance reports to management.
Candidate Profile:
- Bachelor’s degree in Business, Sales, Marketing, or a related field.
- 3-5 years of experience in business development, channel sales, or dealer management - preferably in solar, energy, electronics, or hardware sectors.
- Strong understanding of channel sales dynamics and distribution models.
- Proven track record of consistently meeting or exceeding sales targets.
- Excellent interpersonal, negotiation, and communication skills.
- Willingness to travel extensively within assigned regions.
- Proficiency in CRM tools and the Microsoft Office Suite.
If you think you have what it takes to be successful in this challenging role, please click on “Apply Now” or apply via email to [email protected] indicating the position applied for on the subject line of the email.
Hayleys is an Equal Opportunity Employer.
