Job Description
WE ARE HIRING
NEXT Education Group is a prestigious educational institute with a strong presence in UAE. We offer a range of postgraduate and undergraduate degrees designed to equip students with the knowledge and skills needed to excel in their careers. Our dynamic and innovative environment fosters continuous learning and development.
Marketing Executive
NEXT Education Group is looking for a dynamic and detail-oriented Marketing Executive to support and drive our marketing initiatives. This role is based in Sri Lanka and you will be responsible for creating compelling content, managing campaigns, and collaborating with cross-functional teams to enhance brand presence and customer engagement.
Key Responsibilities
- Create and edit engaging content for CRM, website, email campaigns, and social media.
- Develop and execute integrated marketing campaigns across multiple platforms.
- Prepare marketing briefs and strategic plans to guide internal teams and partners.
- Manage social media accounts including content planning, posting, engagement, and analytics.
- Oversee CRM marketing activities, including lead tracking, lead nurturing and campaign performance.
- Collaborate with design, social media, sales, and admissions teams to ensure alignment and consistency.
- Conduct market research to understand customer trends and competitor strategies.
- Monitor and report on campaign performance and ROI.
- Support customer engagement initiatives such as referral programs and targeted communication.
- Proofread and edit marketing content for accuracy and brand consistency.
- Maintain and update customer databases in line with data protection standards.
- Recommend innovative tools, trends, and strategies to enhance marketing outcomes.
- Prepare insightful reports and presentations for management.
Skills and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field and/or CIM partially or fully qualified.
- 1–3 years of experience in marketing, digital campaigns, or content creation.
- Proven experience with social media platforms, CRM tools, and email marketing systems.
- Familiarity with digital marketing analytics and performance tracking tools (e.g., Google Analytics, Meta Insights, HubSpot, etc.).
Please submit your resume and a cover letter to [email protected] with "Marketing Executive" in the subject line.
We appreciate all applications, but only shortlisted candidates will be contacted.
THRIVING IN CHANGE
