Head of Marketing - FMCG Sector
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Our client is a well-established public limited FMCG company with an 85-year heritage and a strong, trusted presence in the Sri Lankan market. With a leading portfolio in personal care and herbal products, the company is committed to delivering high-quality products that enrich everyday lives, supported by an extensive distribution network and strong brand equity. As it continues to expand its footprint and drive sustainable growth, the organization is seeking a dynamic and visionary Head of Marketing – FMCG Sector to lead brand strategy, elevate consumer engagement, and drive the next phase of marketing-led growth.
HEAD OF MARKETING – FMCG SECTOR
Key Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand equity, market share, and revenue growth.
- Lead integrated campaigns across digital, traditional, and retail channels.
- Oversee market research, consumer insights, and competitive benchmarking to inform decision-making.
- Manage and mentor a high-performing marketing team, fostering creativity and accountability.
- Collaborate with cross-functional teams to ensure alignment and execution excellence.
- Drive innovation in product positioning, packaging, and promotional activities.
- Monitor ROI and optimize marketing expenditure through data-driven analysis.
Qualifications
- Proven track record (10+ years) in marketing leadership within the FMCG or related industries.
- Strong expertise in brand management, consumer insights, and digital marketing.
- Exceptional leadership, communication, and stakeholder management skills.
- Strategic thinker with strong hands-on execution capability.
- MBA or equivalent qualification in Marketing/Business is preferred.
Rewards & Benefits
- Competitive compensation and benefits package.
- Opportunity to shape and grow iconic brands.
- Dynamic, collaborative environment that rewards innovation and results.
- Strong career growth within a company with local strength and global ambition.
Please forward your complete resume in PDF format with contact details of two non-related referees to [email protected] within 10 days of this advertisement, quoting MSL Reference No. 8239 in the subject line.
