Job Description
Join Keells
to Explore. Challenge. Inspire.
Come join our team as an Executive- Digital Marketing
What you need to do
- Plan, execute, and optimize social media strategies across assigned digital platforms.
- Manage end-to-end social media operations, including content planning, publishing, community engagement, and performance marketing.
- Ensure consistent brand positioning, tone of voice, and visual identity across all digital channels.
- Collaborate with internal teams, agencies, and creative partners to develop impactful digital campaigns and content.
- Monitor and analyse campaign performance, providing actionable insights and recommendations to improve effectiveness.
- Manage and optimize the brand's Google ecosystem, including Google Analytics, Google Ads, GTM, Search Console, and YouTube.
- Support SEO, SEM, and website optimization initiatives to improve traffic, engagement, and conversions.
- Monitor website and campaign performance using analytics tools and provide insights to improve digital effectiveness.
- Support digital transformation initiatives by coordinating with technology teams, vendors, and external partners.
- Stay updated on emerging digital trends, AI capabilities, and innovative technologies to enhance customer experience and business performance.
What you need
- Bachelor's degree in marketing, digital marketing, business management, communications, IT, or a related field, with professional digital marketing certifications being an added advantage.
- Prior experience in digital marketing, social media management, performance marketing or related areas.
- Strong knowledge of social media platforms, paid media tools, Google Analytics, Google Ads, SEO, SEM, and digital marketing best practices.
- Familiarity with CRM systems, analytics tools, and omnichannel communication platforms such as WhatsApp, SMS, email, and push notifications.
- Strong analytical, communication, stakeholder management and problem-solving skills with the ability to make data-driven decisions.
- A proactive, detail-oriented team player who can thrive in a fast-paced environment with strong planning and multitasking capabilities.
Click below to learn more about the role and submit your application.
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