Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Company
SwissLanka Clothing Pvt LTD
Job Title
Digital Marketing Executive
Location
408, Galle Road, Colombo 03
Job Type
Full-time
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Key Responsibilities
- Plan and execute digital marketing campaigns across social media, Google Ads, and other platforms
- Manage SEO, SEM, email marketing, and content marketing
- Create engaging social media content and monitor audience engagement
- Analyze campaign performance and prepare reports
- Optimize campaigns to improve lead generation and ROI
- Coordinate with design and content teams for marketing materials
- Manage and optimize Shopify stores, including product uploads, promotions, and maintenance
Requirements
- Minimum 2 years of experience in digital marketing
- Strong knowledge of Facebook Ads, Google Ads, SEO, and analytics tools
- Experience with social media management and content planning
- Experience working with Shopify and e-commerce marketing
- Good communication and creative thinking skills
- Ability to work independently and meet deadlines
Preferred Skills
- Knowledge of Canva, Adobe tools, or basic video editing
- Experience with WordPress or website management
- Understanding of current digital marketing trends
