Assistant Brand Manager | Brand Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
ASSISTANT BRAND MANAGER/ BRAND MANAGER
The Assistant Brand Manager / Brand Manager will support the planning, execution, and monitoring of brand and marketing initiatives while ensuring the brand maintains a strong market presence and delivers measurable business impact.
JOB ROLE
- Support the development and execution of brand strategies and annual marketing plans aligned with overall business objectives.
- Plan and coordinate integrated marketing campaigns across digital, traditional, and on-ground platforms.
- Assist in managing brand communication and messaging to ensure consistency across all customer touchpoints.
- Coordinate with creative agencies, media partners, and internal stakeholders for campaign execution.
- Support partnership initiatives with hospitals, healthcare providers, and corporate partners to enhance brand reach.
- Monitor and analyze marketing campaign performance, consumer insights, and market trends.
- Support SEO/SEM and performance marketing initiatives to improve online visibility and user acquisition.
- Assist in planning promotional campaigns, brand activations, and events to increase brand awareness.
- Track and report key marketing KPIs and campaign performance metrics through regular performance reviews.
- Participate in KPI setting, strategy discussions, and marketing performance meetings.
- Support the development of marketing reports, presentations, and strategic recommendations for management.
REQUIREMENTS
- Degree in Marketing, Business Administration, or a related field.
- CIM/SLIM qualification (fully or partly qualified) will be an added advantage.
- MBA or postgraduate qualification in Marketing / Business will be an added advantage.
- Minimum of 5 years of experience in marketing, brand management, or communications.
- Strong analytical skills with experience in campaign performance tracking and KPI management.
- Excellent communication, coordination, and stakeholder management skills.
- Ability to work in a fast-paced and dynamic environment.
Do share your CV to [email protected]
