General Manager / Head of Sales, Area Sales Manager, Senior Executive/ Assistant Manager - Sales Administration
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
HIRU RICE PRODUCTS
Join Our Growing Team
At Hiru Products, we are committed to delivering the finest quality rice while empowering our people to grow, lead, and make a difference. Be part of a trusted legacy.
1 General Manager / Head of Sales
Key Responsibilities
- Lead the national sales operation across General Trade (GT), Modern Trade (MT), HORECA, and Institutional channels.
- Develop and execute sales strategies to achieve revenue, volume, and market share targets.
- Drive distributor performance, route-to-market effectiveness, and outlet coverage.
- Build and strengthen key customer and trade relationships.
- Lead, coach, and develop the national sales team to deliver superior execution.
- Monitor sales performance, profitability, collections, and market intelligence.
- Based at Head Office with regular field travel across the country.
Requirements
- Minimum 8-10 years' senior sales leadership experience in FMCG or Food Industry.
- Proven track record in managing national sales operations.
- Strong leadership, commercial, and negotiation skills.
- Degree or professional qualification in Sales, Marketing, or Business Management preferred.
2 Area Sales Manager
Key Responsibilities
- Drive sales growth, distribution, and market expansion within the assigned territory.
- Improve product mix, outlet coverage, and execution standards.
- Identify and develop new business opportunities and emerging markets.
- Manage distributor performance and sales productivity.
- Lead, coach, and develop the sales team to achieve business objectives.
- Monitor market trends, competitor activities, and customer feedback.
Requirements
- 3-5 years' experience in FMCG sales supervision or territory management.
- Strong people management and execution capabilities.
- Good analytical and communication skills.
- Valid driving licence preferred.
3 Senior Executive/ Assistant Manager – Sales Administration
Key Responsibilities
- Coordinate day-to-day administration of the national sales operation.
- Manage SAP sales administration processes and reporting.
- Coordinate sales team itineraries, attendance, and performance tracking.
- Maintain sales dashboards, reports, incentives, and sales records.
- Coordinate recruitment, onboarding, and employee administration activities with HR.
- Manage sales fleet administration, vehicle records, fuel, and related employee benefits.
Requirements
- 3-5 years' experience in Sales Administration or Commercial Support.
- Strong SAP and MS Excel knowledge.
- Excellent coordination and communication skills.
- Ability to work with multiple stakeholders and deadlines.
How to apply
Send your CV with the position applied for in the subject line to: [email protected]
Delme Forsyth & Co. Ltd., 101, Vinayalankara Mawatha, Colombo 10.
