Senior Executive - Shopper Marketing & Category Operations
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hemas Holdings PLC
Sri Lanka
Job Description
Is looking for you…
We are a proud local company and a leader in the FMCG sector that focusses on 'empowering families' to live a better tomorrow by providing 'innovative solutions'. With 11 local brands spanning home and personal care, wellness, beauty, and hygiene, our aim is to create healthful living for our consumers. We take pride in using local insights to innovate, build and 50+ years of manufacturing experience to develop winning brands to serve not just millions of Sri Lankans of all ages but to export to over 15+ countries world wide.
Senior Executive - Shopper Marketing & Category Operations
The Senior Executive – Shopper Marketing & Category Operations plays a critical role in driving category growth by translating consumer and shopper insights into impactful in market execution. This role partners closely with Marketing, Sales and Channel teams to deliver integrated shopper marketing strategies, ensure on time and in-full execution of category initiatives and achieve volume and value targets across channels. With a strong focus on analytics, execution excellence and cross-functional collaboration, the role directly contributes to strengthening brand performance, category leadership and commercial outcomes.
- Drive delivery of the overall AE budget, ensuring month on month achievement of volume and value targets across assigned categories.
- Develop and execute insight-led, differentiated Shopper Marketing strategies for both General Trade and Modern Trade channels, ensuring strong in market impact.
- Translate Consumer Brand and Category strategies into integrated shopper, category and customer plans, working closely with Marketing, Sales and Channel teams.
- Support category performance analysis by tracking post-activation results and identifying opportunities for optimization.
Who We Want
- Degree in Business Management or a professional qualification in Marketing.
- Minimum 03 years of experience in shopper marketing / trade marketing / retail marketing in FMCG sector.
- Strong Excel/Power BI skills, ability to convert sales data and shopper insights for decision making.
- Knowledge in shopper behaviour and activation design, category planning, retail execution tools, shopper segmentation.
What We Offer
- We empower our people to grow, innovate, and make an impact.
- Opportunities for professional growth and skill development.
- You’ll be part of a passionate team that values creativity, collaboration, and continuous learning.
Send your CV to - [email protected]
By submitting your application, you expressly consent to Hemas Consumer Brands (Private) Limited processing and retaining your personal data for recruitment purposes for a period of 12 months. You may withdraw this consent at any time by emailing [email protected]. Your data will be handled in strict accordance with the Personal Data Protection Act No. 9 of 2022.
Please note that only shortlisted candidates will be contacted.
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