Head of Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
- Keells Food Products PLC
Sri Lanka
Job Description
HEAD OF MARKETING
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country's market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the Elephant House and Keells Krest brands.
Key Responsibilities :
- Develop and execute the overall marketing strategy aligned with business objectives.
- Lead brand management initiatives across the company's product portfolio.
- Drive consumer insights, market research, and category development activities.
- Plan and implement integrated marketing campaigns to strengthen brand equity and market share.
- Collaborate closely with Sales on trade investments and visibility deliver business growth.
- Identify new product opportunities and work with R&D, Operations, and Finance teams to deliver successful product launches.
- Manage marketing budgets and ensure effective return on investment.
- Lead the Brand Activation arm of the team including the fast-growing branded outlet based across the country.
- Lead, mentor, and develop a high-performing marketing team.
Job Specification :
- Degree in Marketing, Business Administration, CIM. A postgraduate qualification or professional marketing qualification will be an added advantage.
- Minimum 10-12 years of experience in marketing, with significant experience in FMCG and at least 5 years in a senior leadership role.
- Proven track record in brand building, category management, and business growth.
- Strong analytical, strategic thinking, and leadership capabilities.
- Ability to perform under pressure, manage multiple priorities, and deliver results within the deadlines.
- Willingness to take on Projects for the Consumer Food Sector at JKH in the future.
- Excellent communication, stakeholder management, and team development skills.
- Experience in food and beverage marketing will be highly advantageous.
Remuneration for the above position will be in accordance with the JKH Compensation and Benefits Policy.
If you are confident that you possess the above requirements, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site.
By applying, you consent to the processing of your personal information for recruitment purposes and acknowledge that reference checks may be conducted.
