Assistant Manager - Digital Direct Business
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
ASSISTANT MANAGER – DIGITAL DIRECT BUSINESS
Sri Lanka Insurance General is backed by decades of industry expertise and the country’s most experienced insurance sector technical knowledge base. Join a team of highly qualified and experienced professionals to enjoy unparalleled opportunities for career growth and personal development within a performance-driven culture.
Duties & Responsibilities
- Drive sales growth of existing Sri Lanka Insurance products through the Customer Web Portal.
- Identify, recommend, and onboard new digital products to expand the online product portfolio.
- Collaborate with the Marketing Department to develop and implement digital marketing campaigns that attract target audiences and increase online conversions.
- Work closely with the IT Department to introduce additional products, enhance portal functionality, and improve service availability on the Customer Web Portal.
- Establish and manage digital partnerships with Government Institutions to promote products through online channels.
- Analyze market trends, customer behaviour, and performance metrics to drive continuous improvements in the digital direct channel.
- Lead digital transformation initiatives related to the Customer Web Portal, including obtaining approvals for system enhancements, coordinating UI/UX improvements, and overseeing User Acceptance Testing (UAT) prior to go-live.
Qualifications & Prerequisites
- Masters Degree / Post Graduate Diploma / Degree / Professional Qualification or Equivalent in Insurance, Marketing, or Business Management from a University/Institute approved by the UGC.
- Minimum of 3 years of experience in a relevant field at Executive grade.
- Leadership experience in sales channels and stakeholder partnerships, preferably in public-private or SME sectors; would be an added advantage.
- Proficiency in digital transformation and IT project coordination.
- Knowledge of digital tools such as mobile apps, CRM systems, and distribution portals.
- Strong capability in UI design and User Acceptance Testing (UAT).
- Strong business analysis skills with tools such as Microsoft Excel, Access, and Power BI or similar.
- Exposure to digital marketing, social media, and customer engagement.
- Strategic thinking with the ability to drive change.
- Strong communication, training, and presentation skills in Sinhala and English.
If you meet the above qualifications and experience, please email your CV along with the names of two non-related referees to
[email protected] within 7 days of this advertisement. Kindly mention the post applied for in the subject line of your email.
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