Marketing Executive - Pet Food & Consumer Brands
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
ASSENT INTERNATIONAL (PVT) LTD
A Member of the LHT Holdings Group | Launching World-Leading Pet Food Brands in Sri Lanka
EXCITING NEW OPPORTUNITY – JOIN OUR LAUNCH TEAM
MARKETING EXECUTIVE – PET FOOD & CONSUMER BRANDS
Location: Wattala, Sri Lanka
Employment: Full-Time, Permanent
Experience: 3–5 Years
ABOUT THE OPPORTUNITY
Assent International (Pvt) Ltd — a member of the LHT Holdings Group — is expanding into Sri Lanka's fast-growing premium pet food market by introducing a portfolio of world-leading pet food brands. This is a rare ground-floor opportunity to shape and drive the launch of an exciting new business vertical. We are seeking a dynamic, results-driven Marketing Executive to spearhead brand awareness, channel development, and consumer engagement for our pet food division.
KEY RESPONSIBILITIES
- Develop and execute the go-to-market strategy for the launch of world-leading pet food brands in Sri Lanka.
- Build and manage multi-channel marketing campaigns across digital, retail, veterinary, and trade channels.
- Drive brand visibility and consumer acquisition through influencer partnerships, and on-ground activations.
- Establish and grow relationships with key trade partners — pet stores, supermarkets, veterinary clinics, and online platforms.
- Conduct market research and competitor analysis to identify opportunities and refine positioning.
- Monitor and report on campaign KPIs, market share growth, and sales performance metrics.
- Coordinate with suppliers, distributors, and creative agencies to ensure consistent brand standards.
QUALIFICATIONS & EXPERIENCE
- Diploma in Marketing, Business Administration, or a related field.
- 3–5 years of proven experience in brand or product marketing, preferably in Pet food, FMCG, food & beverage, or consumer goods.
- Demonstrated success in new product launches or market-entry campaigns.
- Strong digital marketing skills — social media, SEO/SEM, email, and e-commerce.
- Excellent communication and presentation skills in English and Sinhala.
- Experience working with distributors, trade partners, or retail channels is an advantage.
KEY COMPETENCIES
- Entrepreneurial mindset with a passion for building brands from the ground up.
- Creative thinker with strong analytical and data-driven decision-making skills.
- Self-starter who thrives in a fast-paced, launch-phase environment.
- Strong interpersonal and stakeholder management skills.
- Genuine passion for animals and the pet care industry is a definite advantage.
- Capability of strong commitment to establish and maintain a business.
WHAT WE OFFER
- Competitive salary package with performance-based incentives.
- Unique opportunity to lead the launch of internationally recognised pet food brands.
- Be part of an established, growth-oriented corporate group with a strong market presence.
- Dynamic, entrepreneurial, and supportive team environment.
HOW TO APPLY
Send your CV and Cover Letter to: [email protected]
Subject Line: "Marketing Executive – Pet Food"
Only shortlisted candidates will be contacted. | www.assent.lk | 38, Station Road, Wattala
