Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Job Title
Digital Marketing Executive
Employer
Charles Sturt University Colombo Campus
Location: Colombo, Sri Lanka
Position Type: Full-Time
About the Role
Charles Sturt University Colombo Campus is seeking a creative, data-driven, and highly motivated Digital Marketing Executive to support student recruitment and brand-building initiatives across digital platforms.
The successful candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns to enhance the university's online presence, engage prospective students, and contribute to enrolment growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across social media, search engines, email, and display advertising platforms.
- Create and manage engaging content for websites, social media channels, and digital campaigns.
- Monitor and optimize SEO, SEM, and paid advertising performance.
- Manage social media communities and online engagement activities.
- Track, analyze, and report campaign performance using analytics tools.
- Coordinate with internal teams and external agencies on marketing projects.
- Support student recruitment events, webinars, and promotional campaigns.
- Maintain website content and ensure brand consistency across digital channels.
- Stay updated on emerging digital marketing trends and best practices.
Qualifications & Experience
- Bachelor's degree or diploma in Marketing, Digital Marketing, Business, Communications, or a related field.
- Minimum 2-4 years of experience in digital marketing or a similar role.
- Strong understanding of social media marketing, Google Ads, SEO, email marketing, and web analytics.
- Experience with content management systems and marketing automation tools is an advantage.
- Excellent written and verbal communication skills in English.
- Strong analytical, organizational, and project management skills.
Desired Skills
- Content creation and copywriting
- Social media management
- Google Analytics and Google Ads
- Search Engine Optimization (SEO)
- Email marketing
- Graphic design knowledge (Canva, Adobe Creative Suite, etc.)
- Video content creation and editing
What We Offer
- Competitive salary and benefits package
- International higher education environment
- Professional development opportunities
- Collaborative and innovative workplace culture
How to Apply
Interested candidates should submit:
- Updated CV/Resume
- Cover Letter
- Contact details of two professional referees
To the following email address: [email protected]
Subject Line: Application for Digital Marketing Executive
Only shortlisted candidates will be contacted.
