Trade Marketing Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hayleys Group
Sri Lanka
Job Description
Join the World of Hayleys
Join the World of Hayleys - Sri Lanka's largest and most diversified conglomerate spanning 17 diverse sectors of industry-leading businesses and brands. Our legacy is a story of resilience and pioneering spirit, built on generations of inspired people innovating the way we live and work. As part of our team, you will fuel the growth of our leading businesses and create value across our stakeholders, communities and planet, helping us strive towards our vision to be Sri Lanka's corporate inspiration.
Hayleys Retail Holdings Limited
Marking a significant milestone in the evolution of the Hayleys Group, Hayleys Retail Holdings represents our entry into Sri Lanka's large-format supermarket sector. As we establish an expansive network of supermarkets across the island, we aspire to build a value-driven retail ecosystem that delivers quality, trust, and exceptional service to households, leveraging the strength and integrity of one of the nation's most respected corporates.
Trade Marketing Manager
Key Responsibilities:
- Develop and lead the overall trade marketing strategy in line with business and brand objectives
- Own the annual trade marketing calendar including promotions, seasonal events, category activations, and supplier-led campaigns
- Lead end-to-end planning and execution of in-store promotions, price-offs, bundles, and thematic campaigns
- Ensure strong in-store visibility through effective use of POSM, displays, store zoning, and layouts
- Collaborate with buying and category teams to co-create joint business plans and promotional strategies
- Manage supplier-funded marketing initiatives and ensure ROI on trade investments
- Analyse sales uplift, ROI, promotion effectiveness, and store compliance
- Tracks spend across campaigns and suppliers
Candidate Profile:
- Bachelor’s degree in Marketing, Business Management, or a related field
- 5 years of experience in trade marketing, retail marketing, or FMCG, with at least 2 years in a senior or managerial role
- Strong understanding of supermarket operations, categories, and shopper behaviour
- Strong commercial and analytical mindset
- Excellent planning, negotiation, and communication skills
- Ability to manage multiple priorities in a fast-paced retail environment
- High attention to detail and execution excellence
If you think you have what It takes to be successful in this challenging role please click on the "Apply Now". An attractive remuneration is on offer for the right candidate.
