Job Description
BRAND MANAGER
We are seeking a commercially minded Brand Manager to join our team at Sunshine Consumer Business and take ownership of the brand plan for our tea and confectionery portfolio. The selected candidate will be responsible for driving growth across both modern and traditional trade channels through consumer-first brand strategies. This role involves managing the brand P&L, executing integrated campaigns (ATL/BTL/digital), leading agency partnerships, and translating shopper insights into measurable offtake and market share gains. The ideal candidate will be hands-on, collaborative, and experienced in FMCG brand management within Sri Lanka or similar markets.
At Sunshine Consumer Lanka, we are proud to be one of Sri Lanka's leading FMCG businesses, building some of the country's most loved and award-winning brands. With an annual turnover of approximately Rs. 19 billion, our portfolio includes the nation's leading branded tea business, with Zesta, Watawala, and Ran Kahata continuing to lead and redefine their respective segments through strong consumer relevance, innovation, and creativity. Alongside this, our iconic confectionery portfolio through Daintee Ltd. – including Daintee, Milady, Daintee Hearts, and Xtra – continues to delight generations of Sri Lankan consumers. Driven by insight-led marketing, bold thinking, and a passion for bringing good things to life, we continue to create meaningful consumer connections while shaping the future of Sri Lanka's FMCG landscape.
PERSONAL PROFILE
- Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or professional marketing qualification is desirable
- 4 to 7 years of marketing experience, with at least 2 to 3 years in FMCG brand management or trade marketing
- Proven experience in managing integrated ATL/BTL campaigns, agency partnerships, budgets, and trade activations
- Hands-on experience in e-commerce and digital campaigns measurement
- Strong commercial instinct with the ability to translate volume, distribution, and margin targets into actionable marketing plans
- Deep understanding of consumer and shopper behavior, with strong segmentation and targeting skills
- Comfortable working across ATL, digital, social, PR, trade, and shopper activation – a true omnichannel thinker
