Modern Trade Sales Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
MODERN TRADE SALES EXECUTIVE
Who are we?
Imagine a workplace where your passion for innovation can make a real impact on millions of consumers. At Pyramid Wilmar (Pvt) Ltd, a leading food processing company in Sri Lanka, we turn that vision into reality. As a market leader in the edible oil sector, we manufacture and distribute a diverse range of consumer and industrial products, including household names like MeadowLea, Fortune, and Fondre, and our specialised Masterline industrial margarine range. Our state-of-the-art facilities and commitment to sustainability enable us to deliver high-quality products while minimising our environment footprint.
The Sales Executive is responsible for
Drive sales growth by meeting and exceeding monthly and yearly targets in modern trade channels.
Key Responsibilities
- Build and sustain strong relationships with key retail buyers, category managers, and decision-makers.
- Plan, coordinate, and execute impactful in-store promotions, ensuring optimal product visibility.
- Monitor stock levels, coordinate with supply chain teams, and prevent out-of-stock situations.
- Use sales data to assess performance, identify growth opportunities, and provide regular reports to management.
- Collaborate with merchants and field teams to ensure precise execution of plans.
- Conduct regular visits to outlets, analyzing competitor activities and market trends.
- Prepare insights and recommendations based on sales data to influence business strategies.
- Develop and implement a collection plan for overdue payments, ensuring timely follow-ups and minimizing credit risk.
Candidate Profile
- G.C.E. A/L or equivalent qualification.
- 2-3 years prior experience in Modern Trade or Sales is preferred.
- Experience in FMCG / Consumer goods will be an added advantage.
- Strong selling, negotiation, and customer relationship skills.
- Good understanding of primary and secondary sales processes.
- Ability to plan routes efficiently and meet daily call targets.
- Results-driven with strong execution focus.
How to apply
Interested applicants should forward their curriculum vitae, including the names, addresses, and contact numbers of two non-related referees, to [email protected]. Please send your application on or before 10th June 2026.
No. 28, Dr. Lester James Peris Mawatha, Colombo 04. +94 11 454 2910 12. www.pyramidwilmar.com
