Brand Manager - Liability Products
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Brand Manager (Liability Products)
We are seeking a dynamic and results-driven brand management professional to drive the growth and positioning of our liability product portfolio. The ideal candidate will be responsible for developing impactful marketing and communication strategies, enhancing brand visibility, and supporting business growth through effective campaigns and stakeholder engagement.
JOB PROFILE
- Develop and execute brand marketing strategies to promote liability products (Savings, Deposits, etc.)
- Plan and implement integrated marketing campaigns across digital and traditional channels
- Collaborate with internal teams to ensure consistent brand messaging
- Manage media relations and coordinate PR activities to enhance brand visibility
- Analyze market trends, customer insights, and campaign performance
- Support product launches, promotions, and customer engagement initiatives
- Work closely with sales teams to align marketing strategies with business targets
- Monitor and evaluate campaign performance and optimize strategies based on insights
APPLICANT'S PROFILE
- Degree in Marketing, Business Administration, Communications, or a related field
- 3-5 years of experience in brand management / marketing (Banking and Finance preferred)
- Strong knowledge of liability products (savings, deposits) will be an added advantage
- Excellent communication, analytical, and stakeholder management skills
- Experience in campaign management and digital marketing
