Trade Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
TRADE MARKETING EXECUTIVE
Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC.
The company is seeking a suitable candidate to fill the position of Trade Marketing Executive. The position exists to assist in creation of well researched Sales, Brand and Channel initiatives that achieve overall volume & financial results of the category. Work closely with Sales & Marketing Team and assist in developing & lead execution of fully integrated, consumer, shopper and customer / channel insights-based brand / category solutions and activities for customers / channels.
The selected candidates will be responsible for:
- Drive channel performance across assigned territories by supporting sales growth, outlet penetration, numeric distribution, visibility, availability, and promotional execution.
- Execute trade marketing strategies and channel plans at field level in line with business priorities, brand objectives, and sales targets.
- Work closely with area sales teams, distributors, and company sales representatives to ensure effective implementation of trade promotions, consumer promotions, visibility drives, and outlet development initiatives.
- Monitor outlet-level execution, including product availability, merchandising standards, POSM deployment, cooler placement, displays, pricing, and competitor activity.
- Track and report channel performance, campaign execution, market feedback, sales trends, outlet coverage, and promotional effectiveness.
- Support the rollout of new product launches by coordinating field execution, trade communication, outlet branding, sampling, and activation support.
- Identify market opportunities, execution gaps, competitor movements, and trade issues, and recommend practical solutions to improve performance.
- Ensure that all trade marketing activities are executed on time, within budget, and in line with company standards and brand guidelines.
- Build strong working relationships with distributors, key outlets, retailers, HORECA partners, and sales teams to improve execution and trade engagement.
- This is a field-based role that requires frequent market visits to monitor trade conditions, ensure execution excellence, and support the achievement of monthly and quarterly channel objectives.
Required qualifications and skills:
- Bachelor's degree or professional qualification in Marketing, Business Management, Sales, or a related field.
- Minimum 1–3 years of experience in trade marketing, channel marketing, field sales, sales operations, or market activation, preferably in FMCG or beverages.
- Strong understanding of Sri Lankan trade channels, including general trade, modern trade, HORECA, distributors, wholesalers, and retail outlets.
- Ability to analyse channel performance, sales data, outlet execution, and market trends.
- Excellent field execution, coordination, communication, and problem-solving skills.
- Strong relationship-building skills with the ability to work closely with sales teams, distributors, and trade partners.
- Good knowledge of POSM execution, merchandising, outlet development, and promotional implementation.
- Proficiency in MS Excel, PowerPoint, and basic reporting tools.
- Willingness to travel extensively across assigned territories.
Remuneration for the above position will be in accordance with the JKH Compensation and Benefits Policy.
If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.
Manager - Human Resources, Ceylon Cold Stores PLC, 20th Floor, The Offices at Cinnamon Life, No.05, Justice Akbar Mawatha, Colombo 02.
John Keells Group is an equal opportunity employer and we invite applications from all suitably qualified individuals to join our team.
