Job Description
We Are Hiring
Regional Sales Manager
Industry: FMCG
Employment Type: Full Time
Are you a passionate sales leader with strong market knowledge and the ability to drive regional business growth?
We are looking for a dynamic, results-driven, and commercially focused Regional Sales Manager to lead and expand our sales operations in a selected region in Sri Lanka. The ideal candidate should have solid experience in the FMCG industry, excellent knowledge of the regional market, and the capability to manage distributors, dealers, retail networks, and field sales teams effectively.
This is an excellent opportunity for a motivated sales professional who can deliver business growth, strengthen customer relationships, improve market coverage, and lead a high performing sales team.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for the assigned region.
- Develop and manage distributors, dealers, wholesalers, retailers, and key accounts.
- Lead, coach, motivate, and monitor Sales Executives, Sales Representatives, and Merchandisers.
- Ensure effective route planning, outlet coverage, market penetration, and product availability.
- Monitor competitor activities, pricing movements, promotions, and market trends.
- Improve collection performance and control outstanding payments within company guidelines.
- Execute trade promotions, product launches, merchandising plans, and sales activation activities.
- Prepare regular sales reports, market feedback, and performance updates for management.
- Ensure compliance with company policies, sales procedures, and ethical business practices.
Candidate Profile
- Minimum 5 years' sales experience, preferably in the FMCG industry.
- Previous experience as a Regional Sales Manager or Area Sales Manager will be an added advantage.
- Strong knowledge of regional sales, distributor networks, and retail environment.
- Proven ability to lead field sales teams and deliver results under pressure.
- Excellent negotiation, communication, planning, and problem solving skills.
- Good understanding of sales KPIs, route productivity, collection management, and customer development.
- Possession of a valid driving license is mandatory.
- Willingness to work in any part of Sri Lanka is required.
Language Requirement
- The selected candidate must be able to read, write, and speak English and Sinhala effectively.
Key Performance Areas
- Sales target achievement
- Team productivity and discipline
- Market share growth
- Outlet coverage and product availability
- Distributor and dealer performance
- Customer relationship management
- Competitor and market intelligence
Why Join Us?
This role offers the opportunity to be part of a growing business in the FMCG industry, lead a key regional market, and contribute directly to sales growth, distribution excellence, and customer development. An attractive remuneration package with performance-based incentives will be offered to the right candidate.
How to Apply
Interested candidates are invited to send their CV to: Email: [email protected]
Application Closing Date: 16th July 2026
