Digital Marketing Executive - Industrial Digital Transformation Solutions
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Digital Marketing Executive – Industrial Digital Transformation Solutions
At Crosspoint, we are a leading provider of Industrial Digital Transformation solutions that help organizations improve productivity, visibility, and operational efficiency. Our portfolio includes Barcode, RFID, Enterprise Mobility, Industrial Printing, Machine Vision, Robotics, AI, Warehouse Automation, and Software Solutions, serving customers across manufacturing, retail, logistics, healthcare, and other industries.
As we continue to grow, we are looking for a creative and results-driven Digital Marketing Executive to strengthen our digital presence, generate qualified business leads, and enhance our brand across multiple digital platforms.
Digital Marketing Executive
We are seeking an enthusiastic Digital Marketing Executive who is passionate about technology, content creation, and digital marketing. The successful candidate will be responsible for planning and executing digital marketing campaigns that increase brand awareness, engage potential customers, and generate sales opportunities.
Key Responsibilities
- Plan and execute digital marketing campaigns across LinkedIn, Facebook, YouTube, Google, and other relevant digital platforms.
- Manage and maintain the company website, ensuring content remains accurate, engaging, and optimized for search engines (SEO).
- Create high-quality marketing content including social media posts, articles, blogs, case studies, videos, email campaigns, and promotional materials.
- Generate and nurture qualified sales leads through digital marketing initiatives.
- Manage Google Ads, LinkedIn Ads, email marketing campaigns, and marketing automation activities.
- Monitor website traffic, campaign performance, and digital marketing metrics using analytics tools.
- Coordinate with Sales, Product, and Engineering teams to develop technical marketing content.
- Promote company events, webinars, exhibitions, product launches, and customer success stories.
- Maintain and strengthen the company's online brand identity and reputation.
- Stay up to date with the latest digital marketing trends, AI marketing tools, and emerging technologies.
Requirements
- Diploma or Degree in Marketing, Digital Marketing, Business Management, Communications, or a related field.
- Minimum 2 years' experience in digital marketing, preferably in the ICT, technology, or B2B sector.
- Good understanding of SEO, SEM, Google Ads, social media marketing, email marketing, and content marketing.
- Experience with website content management systems (WordPress or similar) is an advantage.
- Familiarity with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
- Experience using marketing analytics tools such as Google Analytics and Search Console will be an added advantage.
- Excellent written and verbal communication skills in English.
- Creative thinking with strong analytical and organizational skills.
- Experience using AI-powered marketing tools for content creation, campaign optimization, and analytics will be an added advantage.
What We Offer
- Competitive salary with a performance-based incentive scheme.
- Opportunities for professional development and industry certifications.
- Exposure to leading global technology brands and innovative enterprise solutions.
- A collaborative, technology-driven work environment.
- Career growth opportunities within a fast-growing Industrial Digital Transformation company.
Interested candidates are invited to send their resume to [email protected], with the subject line Application for Digital Marketing Executive on or before 30th July 2026.
CROSSPOINT BUSINESS SOLUTIONS (PVT) LTD.
#331 1/1, High Level Road
Nugegoda
T: +94 112826169 F: +94 112826159 W: www.crosspoint.lk
