Job Description
Abans
WE ARE HIRING
ASSISTANT BRAND MANAGER
Abans Auto (Pvt) Ltd
Abans Auto is a leading automotive retailer in Sri Lanka with over 1000+ touchpoints island-wide. Specializing in the assembly, marketing & distribution of Two-Wheelers, three-wheelers & four-wheelers, Abans Auto is Sri Lanka's exclusive authorized distributor of HERO & YADEA. More recently, Abans Auto was appointed the authorized distributor for the Hyundai Vehicle range in Sri Lanka. Abans Auto owns signature workshops in Peliyagoda, Panadura, and Kurunegala, Kirulapone (Colombo 05) to cater to our customers' service needs. Through these workshops and the 500+ service and spare part outlets, customers are assured that their vehicles are maintained to the highest standards.
Are you passionate about brand management and marketing?
Join our team at Abans Auto as an Assistant Brand Manager for our Two-Wheeler division. In this role, you will have the opportunity to work closely with our marketing and sales teams, as well as our foreign principals.
Duties and Responsibilities
- Handling Digital, ATL and BTL activities.
- Monitor and analyze brand performance.
- Manage brand budgets and allocate resources effectively.
- Executing digital marketing activities and managing social media.
- Collaborate with internal teams.
- Stay updated on industry trends and competitor activities to identify potential threats and opportunities.
Requirements
- Bachelor's degree in marketing or business or related field/ CIM /SLIM full or part qualified.
- Previous experience in a similar capacity.
- Experience in digital/social media marketing.
- Experience in executing ATL/BTL marketing activities.
- Proficient in MS office packages.
- Fluency in the English language.
- Ability to ride bikes and possess a valid driving license.
- Ability to communicate in the Chinese language (Mandarin) would be an added advantage.
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