Senior Executive - Marketing Outreach & Communication
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
EXCELLENCE IN HIGHER EDUCATION
Join Our Team as a SENIOR EXECUTIVE - MARKETING OUTREACH AND COMMUNICATION
About us
The Royal Institute of Colombo is a prestigious educational institution dedicated to providing a world-class education in a variety of disciplines. Our mission is to offer students life-changing opportunities through intellectual transformation and to equip them with the knowledge, skills, and values necessary to serve the world while upholding the cherished values they hold dear. Currently, we are seeking a dynamic and experienced Senior Executive for Marketing Outreach and communication to join our team.
In this role, you will be reporting to the Group Manager - Marketing and plays a pivotal role in developing and implementing strategic marketing initiatives to promote Royal Institute Colombo (RIC) and increase student enrollment. The ideal candidate will have a strong background in marketing, exceptional communication skills, relationship marketing, digital marketing tools and a passion for education.
Key Responsibilities:
- Develop and execute marketing campaigns to promote our institution's academic programs, events, and initiatives among stakeholders.
- Identify and cultivate relationships with key stakeholders, including high schools, community colleges, universities, and educational organizations.
- Organize and participate in recruitment events, fairs, and conferences to engage with prospective students and partners.
- Create compelling content for various channels, including social media, email newsletters, websites, and print materials.
- Establish and manage partnerships with educational institutions, businesses, and community organizations to expand our reach and create collaborative opportunities.
- Handle sponsorships for high school events and other relevant partnerships to enhance brand visibility and attract prospective students.
- Continuously engage with prospective students and parents' databases until they convert as inquiries, providing them with relevant information, support, and guidance throughout the enrollment process.
- Ensure continuous engagement with internal and external stakeholders through effective communication channels about company offerings, intakes, events, and other information.
Skills and Requirements:
- Bachelor's degree in marketing, Communications, Business, or related field.
- Minimum 3 years' experience in marketing, preferably in the education sector.
- Proven experience in marketing, preferably in the higher education sector.
- Strong interpersonal skills with the ability to build and maintain relationships with diverse stakeholders. Experience with digital marketing tools (emails/SMS/social media).
- Excellent written and verbal communication skills, with a creative flair for content creation.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Passion for education and a commitment to promoting our institution's mission and values.
If you possess strong organizational skills, effective communication abilities, and a commitment to supporting educational leadership, we encourage you to apply for the position of Senior Executive - Marketing Outreach.
At Royal Institute of Colombo, we are committed to diversity and equal opportunity.
We encourage applications from candidates of all backgrounds.
We look forward to welcoming a talented person to our team!
Job Application Link: Apply Here
Careers Email: [email protected]
Royal Institute of Colombo 92, Sunethra Devi Road, Kohuwala
T: +94 11 28 32 900 Learn more about RIC at www.ric.lk
