Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Asian Group of Companies
Digital Marketing Executive
Asian Group of Companies is one of the most prestigious brand names when it comes to home & building improvements, power tools, and accessories. The leading trend-setting and successful business house is expanding its business into diversified areas, and now we are looking out for dynamic, passionate, and challenging individuals with a positive attitude to join our team as a Digital Marketing Executive.
Duties/Responsibilities
- Develop and implement digital marketing strategies to enhance our online presence and drive targeted traffic to our website.
- Conduct keyword research to identify high-value search terms relevant to our industry and target audience.
- Optimize website content, including meta tags, headings, and on-page elements, to improve organic search rankings.
- Develop and implement link-building strategies to enhance domain authority and increase backlink profile.
- Monitor and analyze website performance using SEO tools such as Google Analytics, Search Console, and SEMrush.
- Stay updated on industry trends and algorithm changes to ensure compliance and adapt SEO strategies accordingly.
- Collaborate with content creators, developers, and designers to implement SEO best practices across all digital assets.
- Manage Google Ads campaigns, including keyword selection, ad copy creation, bidding strategies, and performance tracking.
- Generate regular reports on SEO and Google Ads performance, highlighting key metrics, insights, and recommendations for improvement.
Requirements
- Professional qualification in Marketing, Communications, or related field.
- Proven work experience as a Digital Marketing Executive, SEO Specialist, or similar role, with a minimum of 2 years in digital marketing.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
- Strong analytical skills with the ability to interpret data and extract actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Google Ads certification or demonstrable experience in managing Google Ads campaigns.
- A proactive mindset with a passion for staying updated on industry trends and best practices in digital marketing.
The successful candidate would be offered a competitive remuneration package based on qualifications and work experience. If you possess the above requirements, please send your CV with the name and contact details of two non-related referees within 14 days to [email protected]
Contact Information
47, Maha Vidyala Mawatha, (Barber Street) Colombo - 13, Sri Lanka
Contact Number: 0117 400 200, 0117 400 222, 0112 432 739, 0112 459 472
WhatsApp Number: 0763651954
Email: [email protected]
Website: www.agc.lk
