Job Description
Job Advertisement for Google Ads Specialist
Exciting Opportunity at GDC Consultants Asia (Pvt) Ltd: Google Ads Specialist
Company: GDC Consultants Asia (Pvt) Ltd
Location: Sri Lanka
We are seeking a skilled and motivated Google Ads Specialist to join our marketing team. As a Google Ads Specialist, you will play a crucial role in driving targeted traffic, increasing brand visibility, and maximizing conversions through effective Google Ads campaigns. Your expertise in SEO, keyword research, and persuasive copywriting will be essential for achieving our business goals. Visit our website at www.gdcgroup.co.nz
Position: Google Ads Specialist
Responsibilities:
- Google Ads Campaign Management:
- Develop, implement, and monitor Google Ads campaigns across various platforms (Search, Display, Video, Shopping, etc.).
- Optimize ad performance by adjusting bidding strategies, targeting options, and ad creatives.
- Conduct A/B testing to improve click-through rates (CTR) and conversion rates.
- Stay updated with industry trends and Google Ads best practices.
- Keyword Research and Selection:
- Conduct thorough keyword research to identify relevant and high-performing keywords.
- Create and manage keyword lists based on search volume, competition, and user intent.
- Monitor keyword performance and adjust bids accordingly.
- SEO Integration:
- Collaborate with the SEO team to align Google Ads campaigns with organic search strategies.
- Optimize landing pages for relevant keywords, user experience, and conversion rate.
- Ensure consistency between ad copy and landing page content.
- Ad Copywriting:
- Write compelling ad copy that resonates with the target audience.
- Craft attention-grabbing headlines, persuasive descriptions, and compelling calls-to-action (CTAS).
- Maintain brand voice and messaging consistency across all ads.
- Performance Analysis and Reporting:
- Analyze campaign metrics (CTR, conversion rate, quality score, etc.) using Google Analytics and Google Ads.
- Provide regular performance reports to stakeholders.
- Identify areas for improvement and recommend actionable strategies.
- Budget Management:
- Allocate budget effectively across campaigns, ad groups, and keywords.
- Monitor spending and adjust bids to maximize ROI.
- Identify cost-saving opportunities without compromising performance.
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field.
- Google Ads Certification (preferred).
- Proven experience managing successful Google Ads campaigns.
- Strong analytical skills and data-driven decision-making.
- Proficiency in SEO techniques and keyword research tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
Benefits
- Competitive salary and performance-based bonuses.
- Health insurance and other employee benefits.
- Professional development opportunities.
- Dynamic and supportive work environment.
If you are passionate about digital marketing, have a keen eye for detail, and thrive in a results-oriented setting, we encourage you to apply for this exciting role!
How to Apply:
Send your resume and a cover letter to [email protected]
