Manager - Merchandising (Colombo 05)
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
WE'RE LOOKING FOR
MANAGER - MERCHANDISING (COLOMBO 05)
WHO WE ARE
Hela Apparel Holdings PLC is a social capital-focused company built on the principles of inclusivity, equality, and sustainability. With over three decades of industry experience, Hela focuses on building strategic partnerships with global brands to provide apparel supply chain solutions with distinctive advantages. The organisation has a global presence with 11 manufacturing facilities across Sri Lanka, Kenya, Ethiopia, and Egypt, as well as design centres in Sri Lanka, the US, UK, and France, and provides direct employment to over 20,000 people.
WHAT YOU WILL DO
- Set and review organizational vision and strategies in order to develop a business plan that meets agreed business objectives
- Research strategies and Marketing directions to all local & overseas operations of the company and assess the business time to time for new business dimensions such as new markets & trends, International sales/distribution strategies, New market/marketing concepts etc.
- Develop customer relationship management and retention strategies to facilitate achievmeent of business objectives
- Communicate and undertake periodic travel to meet customers or directly with the retailers in order to build good relationships and understand the market behavior.
- Gain an understanding of customer's business and identify appropriate service levels for each customer in order to ensure that product offerings are in line or exceed customer expectations
- Guide marketing team to carry-out market research on market trends, competitive environment, new developments in the sector etc, and make decisions to assist the business to capitalize on emerging business opportunities
- Monitor Pricing Strategies and ensure appropriate pricing strategies are used in line with customer expectations to secure required business at the most profitable level for the business
- Ensure that the marketing team is effectively managed, resourced (includes recruitment as well) and trained and appropriate targets are allocated/achieved in order to meet agreed business objectives such as optimum market penetration and customer retention
- Achieve sales budgets, monitor progress and implement contingency plans as required to achieve the same
- Advise the SBU's on their annual customer projections to facilitate the SBU budgeting process
- Create a brand equity for the business with the customers to facilitate achievement of business mission
WHAT YOU NEED TO HAVE
- Degree in Marketing or relevant professional qualification.
- Minimum 6-7 years of relevant work experience.
- Knowledge on fabrics, embellishment, styles, samples.
Send your resume to [email protected]
