Assistant Manager - Marketing & Brand Management
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
EXCELLENCE IN HIGHER EDUCATION
40% excellence
years
We are Hiring!
Join Our Team as a...
ASSISTANT MANAGER
MARKETING & BRAND MANAGEMENT
About Us
The Royal Institute of Colombo is a prestigious educational institution dedicated to providing a world-class education in a variety of disciplines. Our mission is to offer students life-changing opportunities through intellectual transformation and to equip them with the knowledge, skills, and values necessary to serve the world while upholding the cherished values they hold dear. Currently, we are seeking a dynamic and experienced Assistant Manager (Marketing & Brand Management) for Marketing Outreach and communication to join our team.
Job Summary
In this role, you will be reporting to the Group Manager - Marketing and will play a pivotal role in supporting the marketing and brand management activities of the Royal Institute of Colombo. This position requires a dynamic individual with a strong understanding of marketing principles, creative flair, and excellent project management skills.
Key Responsibilities
- Create comprehensive marketing plans to promote RIC and its product offerings from foundation level to postgraduate level under University of London, Deakin University, and the University Grants Commission in Sri Lanka, targeting students, parents, and corporate professionals.
- Plan, execute, and optimize digital marketing campaigns across various channels including social media, email, search engine optimization (SEO), and online advertising to increase brand awareness, drive enrollment, and achieve conversion goals.
- Develop engaging and persuasive content for marketing materials, websites, social media platforms, and email campaigns to attract prospective students and engage current students.
- Manage website content regularly to ensure accuracy, relevance, and consistency across all pages and sections, while continuously evaluating and optimizing the user experience (UX) of the website, including navigation, layout, and functionality, to improve engagement and conversion rates.
- Lead and manage a team of provisioning specialists, providing guidance, coaching, and support to ensure individual and team success.
- Ensure consistent brand messaging and visual identity across all marketing channels and materials.
- Conduct market research to identify trends, competition, and opportunities for growth in the online education sector.
- Work closely with the admissions team, academic staff, and other departments to align marketing efforts with enrollment targets and program offerings.
- Monitor and analyze the performance of marketing campaigns, using data insights to optimize strategies and improve ROI. Organize and participate in events, webinars, and workshops to showcase RIC's programs and engage with prospective students and parents.
- Develop and implement outreach strategies to establish partnerships with educational institutions and corporate entities to promote RIC programs and increase student enrollments.
Qualifications
- A Business/Marketing degree and/or a professional qualification in marketing from a reputed institute and/or an MBA would be an added advantage.
- A professional qualification in digital marketing or digital user experience would also be beneficial.
- Minimum 04 years' experience in a similar capacity preferably in the education sector.
- Strong interpersonal, communication skills with excellent fluency in English language.
- An energetic individual and good team player with the right attitude.
If you possess strong organizational skills, effective communication abilities, and a commitment to supporting educational leadership, we encourage you to apply for the position of Assistant Manager - Marketing & Brand Management.
At Royal Institute of Colombo, we are committed to diversity and equal opportunity. We encourage applications from candidates of all backgrounds.
We look forward to welcoming a talented person to our team!
If you are interested in joining our team, please click on the advert where you will be directed to our careers web
page job application, and submit your application along with your CV.
Job Application Link: Link
Careers Email:
Royal Institute of Colombo
92, Sunethra Devi Road, Kohuwala T: +94 11 28 32 900
Learn more about RIC at www.ric.lk
