Job Description
Digital Marketing Manager
Translate business goals into digital strategies, manage the total marketing budget, and lead internal execution to eliminate agency dependency for all key brands.
Key Responsibilities
- Lead the omni-channel digital roadmap, driving performance across Paid Media, Organic/SEO, Email Marketing, and Website ecosystems
- Strategically allocate monthly and quarterly budgets across digital channels based on performance metrics and brand priorities.
- Partner with internal Product, Brand, Sales, and Creative teams to conceptualize and execute seamless campaign assets.
- Oversee tech stack integration, software tools, and strategic relationships with niche external freelancers
Qualifications & Experience
- Bachelors degree in Marketing, Business Administration, Digital Media, Information Technology, or a related field from a recognized university.
- Professional Marketing Qualifications (e.g., CIM – UK, SLM) are highly advantageous.
- 5–7 years of hands-on experience in digital marketing, with at least 2–3 years in a managerial or senior lead role.
- Proven track record of managing substantial multi-brand digital marketing budgets and delivering measurable ROI across paid and organic channels.
- Experience in retail, FMCG, lifestyle, or e-commerce industries is a distinct advantage.
Skills & Competencies
- Ownership & Accountability
- Advanced Data Analysis & Performance Orientation
- Holistic Marketing Funnel Expertise
- Team Leadership & Stakeholder Management