Job Description
Join the World of Hayleys - Sri Lanka's largest and most diversified conglomerate spanning 17 diverse sectors of industry-leading businesses and brands. Our legacy is a story of resilience and pioneering spirit, built on generations of inspired people innovating the way we live and work. As part of our team, you will fuel the growth of our leading businesses and create value across our stakeholders, communities, and planet, helping us strive towards our vision to be Sri Lanka's corporate inspiration.
Hayleys Retail Holdings Limited
Hayleys is building a new generation of supermarkets designed to redefine convenience, quality and value for consumers.
Assistant Manager - E-Commerce, Loyalty & Digital Marketing
Lead the growth of the supermarket's e-commerce, loyalty and digital marketing channels by delivering customer-centric strategies that drive acquisition, engagement, retention and revenue.
Key Responsibilities:
- Develop and execute the e-commerce, loyalty and digital marketing strategy to drive customer acquisition, engagement, retention and online sales.
- Manage the loyalty programme, including member acquisition, CRM campaigns, promotions and customer engagement initiatives.
- Oversee digital marketing campaigns across paid, owned and earned channels, working closely with agencies and internal stakeholders to optimise performance.
- Manage the supermarket's e-commerce platforms, ensuring a seamless customer experience while identifying opportunities to improve sales and conversion.
- Analyse customer, campaign and digital performance data to generate insights and recommend initiatives that drive business growth.
- Build and manage relationships with digital, media, CRM and technology partners to ensure effective campaign delivery and platform performance.
- Stay abreast of emerging digital, e-commerce and loyalty trends, identifying opportunities to enhance the customer experience and strengthen the brand's digital presence.
Candidate Profile:
- Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related field; a professional qualification (CIM / SLIM) or postgraduate qualification is an advantage.
- 5–7 years of experience in digital marketing, e-commerce or loyalty/CRM, including at least 2–3 years in a supervisory or managerial capacity.
- Proven track record of planning and delivering digital and performance marketing campaigns with measurable results.
- Hands-on experience managing e-commerce platforms, loyalty/CRM programmes and paid media (Meta, Google and similar).
- Strong analytical ability, with the confidence to turn data into insight and action.
- Retail, FMCG or supermarket experience will be a strong advantage.
If you think you have what it takes to be successful in this challenging role, please click on "Apply Now". An attractive remuneration is on offer for the right candidate.