Manager | Assistant Manager - Marketing

Sales / Marketing / Business Development / Merchandising

About the Employer

Job Description

WE ARE HIRING

MANAGER / ASSISTANT MANAGER – MARKETING

WORK BASE: SLIIT NORTHERN UNI – JAFFNA

JOB PROFILE:

SLIIT – Northern Uni is a premier Higher Education Institution in Sri Lanka affiliated with the Sri Lanka Institute of Information Technology (SLIIT). We are committed to academic excellence and innovation, offering a range of undergraduate and postgraduate programs designed to prepare graduates for leadership in a globalized world. As part of our academic expansion and quality enhancement efforts, we invite talented educators to join our dynamic academic team and help shape the future of business education in the Northern region.

THE OPPORTUNITY :

We are seeking a dynamic, results-driven marketing professional to lead and strengthen our institutional marketing, branding, communications, public relations and student recruitment initiatives. The successful candidate will enhance SLIIT Northern Uni's visibility, build meaningful stakeholder relationships and support student enrollment objectives. The Manager will provide strategic leadership and overall ownership of marketing operations, while the Assistant Manager will support the planning, execution, coordination and performance monitoring of marketing activities.

KEY RESPONSIBILITIES:

  • Develop and implement integrated marketing and brand strategies aligned with institutional objectives.
  • Lead digital, print, traditional media, PR, and promotional campaigns.
  • Manage social media, website content, digital advertising, email marketing, and related platforms.
  • Strengthen media relations, public engagement, and the Institute's brand presence.
  • Plan and execute open days, exhibitions, workshops, promotional events, and outreach activities.
  • Develop partnerships with schools, corporates, NGOs, educational institutions, and other stakeholders.
  • Coordinate with agencies, media houses, printers, influencers, and external vendors.
  • Monitor campaign performance, KPIs, budgets, and prepare management reports.
  • Lead, mentor, and supervise the marketing team and drive continuous improvement.
  • Oversee regional campus marketing operations and stakeholder engagement in Jaffna.

QUALIFICATIONS & EXPERIENCE :

  • Bachelor's degree in a relevant discipline; a postgraduate qualification will be an added advantage.
  • 6–8 years of overall experience, including at least 3 years in a managerial role with team management responsibilities.
  • Proven experience managing integrated marketing campaigns, exhibitions, open days and large-scale promotional events.
  • Familiarity with website content management, SEO, email marketing, CRM systems and marketing analytics tools.
  • Experience managing marketing budgets, preparing performance reports and evaluating campaign effectiveness.
  • Experience in the higher education sector will be a strong advantage.
  • Demonstrated expertise in digital marketing, brand management, public relations, campaign management and student recruitment or customer acquisition.
  • Strong leadership, communication, interpersonal and stakeholder management skills.
  • Ability to collaborate effectively with internal teams, external agencies and other stakeholders.

HOW TO APPLY:

Interested and qualified candidates are invited to email their CV and cover letter to career@northernuni.com, clearly indicating the position applied for in the email subject line.

Application deadline: 06 November 2026