Job Description
WE ARE HIRING
ASSISTANT BRAND MANAGER - MOBILE & SMART DEVICES -
Singhagiri (Pvt) Limited first introduced Samsung to Sri Lanka in 1983 and has been a pioneer in the consumer durables and electronics industry ever since. Today, Singhagiri has managed to grow its product portfolio immensely, acquiring partnerships with world-class mobile brands like Samsung, Vivo, Oppo, Realme, and Motorola. We are seeking a dynamic, result-oriented individual to lead, develop, and scale our mobile category.
THE ROLE
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to ensure mobile and smart device category growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency across all channels.
KEY RESPONSIBILITIES
- Manage fast-paced mobile product launch cycles, trade-ins, bundled offers, and campaign timelines.
- Manage principal & vendor relationships with multi-brand partners (Samsung, Vivo, Oppo, etc.) to optimize marketing development funds (MDF) and campaign calendars.
- Oversee daily & weekly Sell-Through Rates (STR) across retail showrooms, e-commerce, and dealer channels.
- Lead new product launches, trade-in/exchange programs, and inventory turn strategies to minimize price erosion.
- Conduct regular price benchmarks, competitive analyses, and product positioning in entry, mid-range, and flagship tiers.
JOB REQUIREMENTS
- Bachelor's degree in Marketing / Business Management, or equivalent professional qualification (CIM/SLIM).
- At least 3-4 years of experience in marketing, sales, or Category Management (experience in mobile/telecom distribution preferred).
- Deep understanding of mobile specs, chipset/camera positioning, ecosystems, and consumer buyer behavior in Sri Lanka.
- Proven ability to analyze sell-out data, forecast accuracy, and trace promotional ROI.
- Digital, ATL, and BTL marketing experience (with cross-functional, collaborative teamwork).
- Trilingual proficiency (English & Sinhala are required; Tamil is an added advantage).
Please e-mail your resume together with the details of two non-related referees within 7 days of this advertisement to careers@singhagiri.lk stating the post in the subject line.
Contact: 0719805267 | careers@singhagiri.lk
Head of Human Resources, Singhagiri (Pvt) Ltd. #515, Darley Road, Colombo 10.