Job Description

Come join our team as a Senior Executive – Marketing (Trade Promotions)

John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.

BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.

If interested, please send your CV to careers.jkcg@keells.com within 7 days of the advertisement. Please mention the position as “Senior Executive – Marketing (Trade Promotions)” in the subject header.

What you need to do

• Development of marketing strategies for the BTL activities for the business.
• Brand adherence on promotional activations.
• Ensure a structured BTL plan for the business with innovative concepts.
• Development and execution of BTL and trade promotions.
• Performance review of the BTL activities and promotions.

What you need

• A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management.
• 3 years of experience in marketing position and has executed BTL campaigns and events.
• Strong interpersonal and communication skills. Fluency in three languages will be an added benefit.
• Demonstrates inventive thinking and excellent negotiating skills.
• Strong decision-making skills and ability to meet timelines.

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