Job Description
MARKETING MANAGER
Diamond Best Food (PVT) LTD is a fast-growing and dynamic FMCG company driven by innovation, operational excellence, and a strong commitment to delivering quality products to customers across Sri Lanka. As we continue to expand our business and strengthen our Group operations, we are seeking a highly accomplished, strategic, and results-oriented Marketing Manager to join the team.
Reporting to: Head of Marketing
Job Profile
- Develop and implement marketing strategies aligned with the company’s business objectives
- Manage and develop company brands, including brand positioning, brand identity, brand growth and long-term brand strategy.
- Plan and execute integrated marketing campaigns across digital, traditional, trade and consumer marketing channels,
- Drive digital marketing initiatives, including social media, content marketing, online campaigns, paid advertising and digital brand-building activities,
- Conduct market research, competitor analysis and consumer insights to identify new market and brand growth opportunities,
- Work closely with Head of Marketing, Modern Trade and General Trade teams to strengthen market presence and achieve sales objectives,
- Plan and execute product launches, promotions campaigns and brand activation activities,
- Manage marketing budgets, campaign effectiveness and return on marketing investment,
- Monitor marketing KPIs and provide regular performance reports and strategic recommendations to management,
- Lead, develop and motivate the marketing team and coordinate with external agencies and marketing partners.
Candidate Profile
- Minimum of 10-15 years of relevant progressive marketing experience, preferably in the FMCG industry, with proven managerial experience.
- Proven experience in managing and developing brands, preferably across multiple FMCG product categories,
- Strong and demonstrable experience in digital marketing, including social media marketing, content creation, online promotions and digital analytics,
- Sound knowledge of brand management, consumer behavior, market research and integrated marketing communications,
- Demonstrated ability to develop and execute successful marketing strategies and campaigns,
- Degree in Marketing / Business Management or Full qualification in CIM/SLIM,
- MBA / MSc in Marketing will be a distinct advantage,
- Excellent leadership, communication, presentation and negotiation skills.
Join us and take the next step in your career with an organization that values talent, commitment, and excellence. An attractive remuneration package together with excellent fringe benefits awaits the right candidate. We invite you to forward your resume to deenath.k@pmm.lk within 14 days of this advertisement.