Job Description
Brand Manager (Home Appliances)
Industry: Consumer Electronics
Location: Colombo
Responsibilities
- Craft and implement innovative brand initiatives that elevate visibility and support business expansion goals.
- Analyze consumer behavior, competitive landscape, and market dynamics to uncover strategic growth opportunities.
- Maintain a unified brand voice across all communication platforms, ensuring cohesive messaging and identity.
- Drive product launches and promotional efforts by managing end-to-end marketing campaigns, including digital, ATL, and BTL strategies.
- Partner with internal teams and external stakeholders to ensure brand objectives align with sales and promotional plans.
Requirements
- A recognized qualification or degree in Marketing, Business, or related discipline.
- 2 or 3 years of hands-on experience in branding, marketing, or a similar function.
- Proven ability to deliver impactful marketing strategies and measurable outcomes.
- Familiarity with digital platforms, research tools, and campaign performance analytics.
- Strong interpersonal, problem-solving, and communication skills, with a keen eye for market trends and consumer engagement.