Job Description
Head of Marketing & Growth
Location - Dehiwala
At Anunine Holdings, our mission is to empower individuals and organizations to achieve their fullest potential. We are a diversified organization with a growing presence in various sectors, including packaging, renewable energy, industrial tire manufacturing, plastic recycling, sugar cultivation, heavy machinery trading, paper manufacturing, fashion, e-commerce, and early-stage venture capital. With 30 years of experience and a team of over 2,500, we are committed to driving positive change and innovation.
Under Anunine, ATIRE is a rapidly expanding industrial tire manufacturer, focused on engineering excellence, product reliability, and sustainability. We design and manufacture premium solid tires for a wide range of industrial vehicles, including forklifts, skid steers, telehandlers, scissor lifts, loaders, and other material-handling equipment. Our tires are used in demanding operational environments globally. With a presence in over 50 countries and expanding rapidly across North America, Europe, and Asia, we are strategically positioning ourselves as a premium brand in the global industrial tire market. We are entering a phase of accelerated growth, with a strong product portfolio and international expansion plans. While our product quality is world-class, our brand visibility and market awareness are still emerging. As we scale, we seek a seasoned and strategic Head of Marketing & Growth to lead a high-impact global function that builds brand equity, drives demand, and supports our ambitious commercial objectives.
Job Profile:
- Lead and execute a global marketing and growth strategy aligned with ATIRE's commercial goals and regional sales priorities.
- Position ATIRE as a trusted, premium, and sustainability-focused industrial tire brand with a strong, consistent global narrative.
- Drive multi-channel growth initiatives to increase brand awareness, lead generation, and sales conversion across regions.
- Align go-to-market (GTM) strategies with commercial teams and identify new markets, segments, and partnerships for scalable growth.
- Lead marketing-driven lead generation through paid media, SEO, CRM campaigns, and digital platforms.
- Manage ATIRE's global brand strategy, ensuring strategic selection, participation, and high ROI.
- Build a high-performing digital marketing function, including social media, web ads, website optimization, and content marketing.
- Oversee product marketing content, sales tools, technical materials, and drive PR visibility through digital and print channels.
- Implement marketing dashboards, track KPIs, and use data insights to optimize campaigns and commercial impact.
- Build and lead a capable internal marketing team and develop a strong global partner network.
Person Profile:
- Minimum 7 years of experience in marketing and/or growth roles, with a strong B2B background in industrial, manufacturing, automotive, or engineering environments.
- Demonstrated success in building and positioning a premium brand while driving measurable commercial outcomes.
- Expertise in demand generation, digital marketing, and performance-based growth models.
- Strong strategic planning, analytical skills, and stakeholder alignment capabilities.
- Experience managing international and multilingual marketing programs.
- Entrepreneurial and resourceful with the ability to thrive in fast-scaling environments.
- High integrity, long-term mindset, and alignment with ATIRE's commitment to sustainability and quality.
If interested, please apply: careers@atire.com
Inquiries: +94 702 540 201
Group Talent Acquisition Team
Anunine Holdings (Pvt) Ltd
www.anunine.com