Job Description
Consultant:
Consultancy to Hire a PR Company for Media Briefing & Event Visibility Support
01. ChildFund International
ChildFund International is a non-sectarian, non-profit development organization operating in 25 countries worldwide, working to improve the well-being of approximately 24.33 million children and their families, regardless of race, creed, religion, or gender.
ChildFund Sri Lanka (CFSL), operational since 1985, implements development programmes that support children and youth to grow up healthy, educated, and safe. The organization works in close collaboration with government institutions, civil society, and the private sector to promote inclusive and sustainable development.
CFSL’s programmes are guided by four key Result Areas:
- Learning
- Livelihood Strengthening
- Building Sustainability
- Gender & Disability Inclusion
These Terms of Reference are developed based on the programme context and communication objectives outlined in the existing consultancy framework.
02. Objective of the Assignment
ChildFund Sri Lanka is implementing a Disability-Inclusive Livelihoods Programme aimed at improving employability, economic independence, and social inclusion of youth with disabilities.
As part of programme visibility and stakeholder engagement efforts, CFSL intends to organize a media briefing/event to:
- Raise awareness on disability-inclusive employment and livelihood opportunities
- Promote positive stories and inclusive hiring practices
- Strengthen engagement with government institutions, private sector stakeholders, media, and development partners
- Increase public visibility of programme achievements and impact
To support this initiative, CFSL seeks to hire a qualified PR Company to provide comprehensive media coordination, public relations, event publicity, and communication support before, during, and after the event.
03. Scope of Work
The selected PR Company will be responsible for planning and executing all communication and media-related activities associated with the event.
Pre-Event Support
- The PR Company will:
- Conduct planning meetings with the CFSL team to understand the programme objectives, key messages, and target audiences
- Develop a media and communication plan for the event
- Prepare:
- Media advisory
- Press releases
- Key messaging documents
- Event briefing notes
- Media invitation lists
- Coordinate invitations and follow-up communication with:
- Television channels
- Print media
- Radio stations
- Digital media platforms
- Influencers and relevant stakeholders
- Support branding and visibility planning for the event venue
- Coordinate media attendance confirmations and scheduling
Event-Day Support
- Coordinate all media representatives attending the event
- Manage media registration and facilitation
- Support smooth execution of the media briefing/session
- Facilitate interviews with spokespersons, programme participants, and stakeholders
- Ensure proper visibility and branding arrangements
- Capture media coverage and documentation
- Provide on-site communication coordination support
Post-Event Support
- Disseminate press releases and event summaries
- Compile media coverage from television, print, online, and social media platforms
- Provide a post-event media monitoring and visibility report
- Share digital copies/links of published or broadcast content
- Provide recommendations for future visibility and media engagement
- Provide digital archive of media outputs and publicity materials
04. Deliverables
- Comprehensive media and communication plan
- Media advisory and press release(s)
- Stakeholder/media coordination support
- Event publicity and visibility management
- Media coverage
- Post-event media monitoring report with coverage evidence
- Digital archive of media outputs and publicity materials
05. Duration of the Assignment
The assignment is expected to be completed within two (2) weeks, including pre-event preparation, event execution, and post-event reporting, as per the agreed timeline.
06. Required Qualifications and Experience
The PR Company should demonstrate:
- Proven experience in public relations, media coordination, and event publicity
- Strong network and relationships with local and national media institutions
- Previous experience supporting development sector or NGO events is an advantage
- Strong communication and written and spoken communication capabilities
- Experience in handling media briefings, press conferences, and stakeholder engagement events
07. Evaluation Criteria
- Technical approach and methodology – 35%
- Relevant experience and portfolio – 30%
- Team composition and capacity – 20%
- Financial proposal – 15%
08. Budget
Applicants are required to submit a detailed financial proposal covering all costs related to media coordination, publicity, communication materials, event-day support, and reporting.
Interested applicants should submit their proposal and updated CV or profile to carry out the assignment.
Application should be submitted on or before 27th May 2026 to:
HR, ChildFund Sri Lanka country office,
44/3-1, Narahenpita Road,
Nawala.
Or email to srilankaprocurement@childfund.org
Please mention the “Consultancy to Hire a PR Company for Media Briefing & Event Visibility Support” when applying.
ChildFund Sri Lanka (CFSL) — All Rights Reserved