Job Description
INBOUND TRAVEL MARKETING AND CREATIVE EXECUTIVE
At Serene Travels, we are seeking a dynamic and results-oriented Marketing & Creative Executive to drive our inbound travel marketing initiatives and elevate Sri Lanka’s appeal as a must-visit destination across global markets.
Core Focus: Marketing (Primary Responsibility)
- Developing and executing a clear inbound marketing strategy targeting key markets (UK, Europe, Australia, etc.)
- Planning and running digital campaigns (Meta, Google, LinkedIn where relevant)
- Managing and optimizing lead generation funnels (website, landing pages, inquiry forms)
- Working on SEO and website content to improve international visibility
- Coordinating email marketing campaigns for agents and direct clients
- Supporting trade marketing (roadshows, partnerships, B2B outreach)
- Tracking performance: leads, conversions, ROI — not just likes and followers
Creative & Content Responsibilities
- Create and oversee content for social media, brochures, and campaigns
- Develop visually appealing travel experiences (itineraries, storytelling, reels)
- Ensure consistent brand tone across all platforms
Ideal Candidate Profile:
- Strong understanding of digital marketing funnels (not just social media)
- Experience in travel/tourism marketing (highly preferred)
- Ability to combine strategy + execution + creativity
- Knows what appeals to international travelers
- Data-driven mindset
Send your resume to:
hr@serenetravels.lk
with the position mentioned in the subject line of the email. Applications must be submitted within seven days of this advertisement.
www.serenetravels.lk
Colombo 02, Sri Lanka