Job Description
SALES MANAGER (HORECA & SMMT Channels)
We are a well-established food manufacturing company seeking a dynamic and results-oriented Sales Manager to join our HORECA Division (Hotels, Restaurants, and Cafés) & SMMT Channel.
The ideal candidate will be passionate about food products, customer relationships, and achieving sales growth within the hospitality sector.
Key Responsibilities:
- Develop and maintain strong relationships with hotels, restaurants, cafés, catering companies, institutional buyers & Supermarkets and Modern Trade Outlets.
- Promote and sell the company’s food product range to HORECA & SMMT customers.
- Identify new business opportunities and expand the customer base.
- Achieve monthly sales targets and ensure timely collection of payments.
- Coordinate with internal teams for order processing, deliveries, and after-sales support.
- Conduct product sampling, promotions, and trade visits to increase market penetration.
Requirements
- Minimum 2–3 years of sales experience in the food industry or HORECA sector.
- Good knowledge of food service operations and purchasing patterns in HORECA.
- Strong communication, negotiation, and presentation skills.
- Self-motivated, target-driven, and capable of working independently.
- Valid riding license and willingness to travel.
- Fluency in English and Sinhala (Tamil will be an added advantage).
What We Offer
- Attractive remuneration package with incentives.
- Company maintained Motorcycle with fuel / travel allowance.
- Opportunities for career growth within a leading food brand.
- Supportive and dynamic work environment.
The successful candidate would be offered a competitive salary package based on his qualifications and work experience. Interested candidates can email their CV’s within 10 days of this advertisement to hr@ariyafood.com
The Managing Director
Tradlanka Agricultural Enterprises (Pvt) Limited
No.45, St. Mary’s Road, Mount Lavinia.
hr@ariyafood.com
www.ariyafood.com