Job Description

Hayleys Group is amongst Sri Lanka's largest, and most respected diversified conglomerates with a turnover in excess of USD 1 Billion. To explore the World of Hayleys, visit us at: www.hayleys.com.

HAYLEYS FENTONS LIMITED

Founded in 1919, Hayleys Fentons Limited is one of Sri Lanka’s first engineering companies. As the No.1 Solar EPC and MEP contractor in the country, the company has over 100 years of engineering excellence. Its key specialisations include Solar, Wind and Utility Projects, Mobility Solutions, ICT Systems, Electrical and Lighting, Fire Safety, Air Conditioning and Ventilation, Plumbing and Gas, Security and Communication, Audio-Visual Integration, UPS and Battery Backup, Facilities Management, Architectural Drawings and 3D Visualisation, Industrial Accessories Trading and Hydro Solutions. Renowned for innovation and exceptional client service, the company's main aim is to provide sustainable and innovative engineering services for a better life.

Assistant Manager – Brand Activation

The Assistant Manager – Brand Activation will be responsible for planning, coordinating, and executing brand activation initiatives that enhance brand visibility, strengthen customer engagement, and support the organisation's marketing objectives. The role requires a proactive and results-oriented professional with strong project management skills, capable of delivering impactful campaigns, events, and promotional activities while ensuring consistent brand representation across all customer touchpoints.

Job Responsibilities

• Develop and execute brand activation strategies aligned with overall marketing and business objectives.
• Plan, coordinate, and oversee promotional campaigns, events, exhibitions, sponsorships, and on-ground activation initiatives.
• Collaborate with internal teams, agencies, vendors, and external stakeholders to ensure the seamless execution of activation initiatives.
• Manage activation budgets, timelines, and resources effectively.
• Monitor and evaluate campaign performance, providing insights and recommendations for continuous improvement.
• Ensure brand consistency across all activation activities and marketing materials.
• Identify innovative opportunities to enhance customer engagement and increase brand awareness.
• Prepare reports and presentations on activation performance and key outcomes.

Candidate Profile

• Bachelor's degree in marketing, Business Management, Communications, or a related field.
• Minimum of 4–6 years' experience in brand activation, marketing, event management, or a similar role.
• Strong project management and stakeholder management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with strong analytical and problem-solving skills.
• Proficiency in Microsoft Office applications.
• Willingness to travel and work flexible hours when required.

If you think you have what it takes to be successful in this challenging role, please click on 'Apply Now'. Pay and benefits for the above position will be competitive & the rewards are performance driven.

Hayleys is an Equal Opportunity Employer.

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