Job Description

JOIN US FOR A REWARDING CAREER

Trade Promoters Limited (TPL): established in 1976, TPL is the authorized sole distributor in Sri Lanka for Cummins Inc., USA, one of the largest diesel engine manufacturers in the world and a Fortune 500 company. TPL employing about 350 staff, is the most trusted partner in providing reliable solutions to the power generation and marine industry. TPL is well known for its engineering and technical expertise, and is able to deliver innovative solutions for any commercial, industrial, recreational, emergency, and residential power need.

POST OF

ASSISTANT MANAGER – BRANDING & DIGITAL MARKETING

Duties & Responsibilities:

• Strategic Marketing Leadership
  • Develop and implement branding, digital marketing, and social media strategies aligned with company objectives, including annual marketing plans, campaign calendars, budgets, and performance targets.
• Team Management
  • Lead and manage the in-house branding and digital marketing team to ensure effective execution of marketing initiatives and departmental objectives.
• Vendor & Agency Coordination
  • Coordinate and manage external advertising agencies, digital marketing partners, creative agencies, media suppliers, and production vendors to ensure timely and effective campaign execution.
• Campaign & Content Oversight
  • Manage content planning, campaign coordination, publishing schedules, and digital marketing activities across all company platforms while overseeing execution by the in-house digital marketing team and external service providers.
• Digital Advertising Accountability
  • Oversee and be accountable for the execution and performance of digital advertising campaigns handled by the Executive – Digital Marketing, including Meta Ads, LinkedIn campaigns, Google Ads, and YouTube promotions.
• Website & SEO Management
  • Oversea company website management, updates, content coordination, and optimisation to ensure brand consistency, functionality, and user engagement.
  • Coordinate SEO strategies, keyword optimisation, website analytics, and search performance improvements in collaboration with internal teams and external service providers.
• Corporate Branding Support
  • Ensure brand consistency across all digital, print, event, and corporate communication channels.
• Performance Monitoring & Reporting
  • Monitor, analyse, and report on marketing and campaign performance against KPIs, ROI, and business objectives while providing recommendations for continuous improvement.
• Cross-Department Coordination
  • Collaborate with business units and internal departments to support product launches, campaigns, events, exhibitions, and business development initiatives.
• Events & Activations
  • Support the planning, coordination, and execution of corporate events, exhibitions, activations, and promotional initiatives.
• Travel & Operational Support
  • Travel within Sri Lanka and overseas when required for content creation, campaign execution, exhibitions, events, and other branding or marketing activities.
• Any other duties assigned by Management from time to time based on business requirements, or developments.

Qualifications:

• Bachelor’s Degree or Professional Qualification in Marketing, Digital Marketing, Communications, or a related field.
• Professional certifications in Digital Marketing, Branding, or Social Media Marketing will be an added advantage.
• Strong understanding of B2B branding and corporate marketing environments,

Experience:

• Minimum 5-7 years of experience in branding, digital marketing, or corporate communications.
• Minimum 2-3 years of experience in a supervisory or team management role.
• Experience in campaign planning, budget management, digital advertising, and brand management.

Skills:

• Leadership and team management skills.
• Strong project coordination and stakeholder management capabilities.
• Strategic thinking and analytical skills.
• Budget planning and campaign performance management.
• Creative problem-solving and decision-making abilities.
• Planning, organising, and multitasking skills.

Email your CV with contact details of two non-related referees to hr@etpl.lk within 7 days of this advertisement. Join TPL and power your future with us!

50 YEARS OF EXCELLENCE

TRADE PROMOTERS LIMITED

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