Assistant Manager - Digital Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
ASSISTANT MANAGER DIGITAL MARKETING
Kiddies & Toys International (Pvt) Ltd is a fast-growing company in the mother & baby care and toy industry, representing international brands such as Farlin, Lego, Mattel, and Faber-Castell, while also managing our own trusted in-house brands: Kids Joy, PLEX, and LeEd.
We are expanding our digital presence and looking for a results-driven Assistant Manager - Digital Marketing to lead performance marketing initiatives and strengthen our online growth.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Facebook, Instagram, TikTok, and other digital platforms
- Manage and monitor paid advertising campaigns (Meta Ads, TikTok Ads, etc.) to maximize ROI and conversions
- Analyze campaign performance and optimize CPA, ROAS, CTR, and conversion rates
- Develop and implement data-driven digital marketing strategies to increase brand awareness, website traffic, and online sales
- Coordinate with the ecommerce team to drive revenue through digital campaigns and promotions
- Manage content planning and social media growth strategies
- Identify, reach out to, and manage influencer collaborations to increase brand visibility and engagement
- Build and maintain relationships with content creators, influencers, and brand ambassadors
- Monitor and evaluate influencer campaign performance and ROI
- Prepare weekly and monthly marketing performance reports with actionable insights
- Work closely with designers and content creators to develop high-performing ad creatives
- Stay updated with the latest digital marketing tools, algorithms, and performance marketing trends
Qualifications
- Bachelor's degree or professional qualification in Marketing, Digital Marketing, or Business Management
- 2-5 years of experience in digital marketing, with strong exposure to performance marketing
- Previous experience working in a digital marketing agency is required
- Strong hands-on experience managing Meta Ads (Facebook & Instagram), TikTok Ads, and paid social campaigns
- Experience in influencer marketing and campaign management
- Proven track record in campaign optimization, lead generation, and ecommerce growth
- Strong analytical skills with experience using analytics and campaign reporting tools
- Excellent communication, strategic thinking, and team coordination skills
If you are confident that you are the person we are looking for, please forward your resume and portfolio to [email protected] stating the position applied for in the subject line.
