Assistant Manager Branding
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Happiness Is Always at The Edge – Change and be Happy!
Are you ready to be at the cusp of change?
Waters Edge, a benchmark of Sri Lankan hospitality, is seeking a motivated and results-driven Assistant Manager – Branding to support the development and execution of the hotel's marketing initiatives, ensuring strong brand visibility and consistent communication across all platforms. The role is responsible for planning and implementing marketing campaigns, managing digital platforms, coordinating with internal and external stakeholders, and driving revenue through effective marketing strategies in line with the highest hospitality standards.
As we continue to uphold our commitment to operational excellence and exceptional guest experiences, Waters Edge offers rewarding career opportunities for individuals who are passionate about marketing, communication, and brand development within a dynamic hospitality environment. Reporting to the Head of Marketing, we invite applications from suitably qualified and motivated candidates to join our team as Assistant Manager – Branding.
Assistant Manager Branding
Responsibilities
- Assist in developing and implementing branding strategies aligned with business objectives.
- Ensure brand consistency across all marketing materials, digital platforms, and on-ground activations.
- Plan and execute promotional campaigns, seasonal offers, and event-based marketing initiatives.
- Coordinate with sales, banquet, and operations teams for campaign alignment.
- Manage social media presence, digital campaigns, and content planning.
- Work closely with designers and external agencies for creative development.
- Monitor brand performance, campaign effectiveness, and market trends.
Qualifications and Experience
- Bachelor's Degree in Marketing, Branding, Communications, Business Management, or a related field.
- 3–5 years of relevant experience in branding, marketing, digital marketing, or communications, preferably within the hospitality, hotel, or service industry.
- Strong understanding of brand management, brand positioning, digital marketing, social media management, and integrated marketing campaigns.
- Proven ability to plan and execute promotional campaigns, seasonal offers, and event-based marketing initiatives.
- Good understanding of content planning, creative development, and maintaining brand consistency across digital and offline platforms.
- Experience coordinating with sales, banquet, operations teams, designers, and external agencies to deliver marketing and branding initiatives.
- Strong analytical skills with the ability to monitor campaign performance, identify market trends, and evaluate brand effectiveness.
“If you have a passion for setting industry standards in hospitality, we invite you to join us on this journey.”
This role is for immediate hire and applications will be closed within 5 days of this advertisement. Please e-mail your resume to [email protected]. Please mention the position applied for in FULL CAPITALS in the subject header. Waters Edge is an equal opportunity employer.
