Assistant Manager / Deputy Manager - Digital Growth & Adoption
Sales / Marketing / Business Development / Merchandising
About the Employer
Sri LankaJob Description
Assistant Manager / Deputy Manager - Digital Growth & Adoption
We are seeking a dynamic and results-driven professional to play a central role in growing the SELF financial ecosystem digital platform. The role will be responsible for increasing customer registrations, strengthening user engagement, and positioning digital channels as the preferred choice for everyday financial transactions.
Reporting directly to the Head of Digital Business, the successful candidate will work closely with branch, marketing, and product teams to strengthen customer adoption of CDB's digital financial services.
Key Responsibilities
- Drive growth of the SELF financial ecosystem user base by leading customer registrations and activation campaigns across branches, SME, and merchant segments.
- Partner with branch teams to encourage customers to move from branch-based transactions to convenient digital channels.
- Plan and execute campaigns to increase active usage of the SELF financial ecosystem, including re-engagement campaigns for inactive users.
- Coordinate QR merchant onboarding and monitor merchant activation to support the growth of the SELF financial ecosystem.
- Increase the proportion of customer transactions completed through digital channels by conducting targeted awareness and adoption campaigns.
- Build awareness and adoption of new SELF financial ecosystem features through customer communications, branch staff training, and targeted campaigns.
- Monitor digital adoption performance across the branch network and provide regular reports, insights, and recommendations.
- Identify opportunities to encourage customers to move from assisted transactions to convenient digital self-service channels.
What We're Looking For
- A strong understanding of digital financial services and customer behaviour, including what drives adoption and sustained engagement.
- Experience in planning and executing customer acquisitions, activation, or engagement campaigns across digital channels, branch-based, or field channels.
- Strong analytical skills, with the ability to interpret customer, transaction, and campaign data to guide decisions and actions.
- Ability to collaborate effectively with branch teams, build stakeholder support, and maintain strong working relationships.
- Strong communication and presentation skills, with the ability to brief marketing teams, report to management, and engage branch staff effectively.
- Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines.
- Experience in digital product rollouts and adoption programmes will be an added advantage.
Qualifications & Experience
- Bachelor's degree in Business Management, Marketing, Digital Marketing, or a related discipline. Postgraduate qualifications will be an added advantage.
- A minimum of 3–5 years' relevant experience in Digital Services, Digital Banking, Digital Marketing, or a related field.
- Experience in customer growth, engagement, or digital marketing.
Rewards and remuneration commensurate with qualifications, competencies, and abilities, along with a well-defined career path for those with ambition, motivation, and a willingness to perform.
Please e-mail your CV together with contact details of two non-related referees indicating the position applied for in the Subject line of the e-mail to [email protected].
Citizens Development Business Finance PLC • HOTLINE 0117 388 388 • www.cdb.lk
