Assistant Marketing Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Assistant Marketing Manager (Head Office)
1. STRATEGIC & DEPARTMENT PLANNING
- Develop and arrange the annual marketing and communication action plan aligned with corporate goals.
- Ensure timely execution of all campaigns, awareness programs, and publications.
- Conduct monthly social media trend analysis and propose new initiatives.
2. BRAND DEVELOPMENT & MANAGEMENT
- Define and implement a brand positioning strategy in the Sri Lankan market in collaboration with the HOD and other senior management.
- Maintain a brand guideline manual (visual identity, tone, storytelling, messaging).
- Lead initiatives to strengthen brand equity through awareness, consistency, and stakeholder trust.
- Regularly conduct brand audits and perception surveys to measure brand awareness, recognition, and credibility.
- Apply global branding theories to build a strong, differentiated brand identity for the organization.
3. DIGITAL MARKETING & ANALYTICS
- Oversee social media strategy, scheduling, and consistency.
- Ensure monthly/weekly performance reports with analytics are submitted.
- Implement SEO and digital advertising strategies.
4. MEDIA RELATIONS & PR
- Draft press releases, arrange interviews, and maintain media relationships.
- Secure at least one unpaid media coverage per quarter.
- Apply for awards and memberships.
5. STAKEHOLDER & BRAND ADVOCACY
- Collect and communicate impactful client stories to strengthen brand storytelling.
- Analyze competitor strategies and approaches, and align Berendina to be better positioned within the organization’s overall objectives.
QUALIFICATIONS & SKILLS
- Bachelor’s/Master’s degree in marketing, business/communication.
- 3+ years in marketing/communication, preferably in NGO/MFI or service sector; experience in NGO or microfinance is an advantage.
- Strong expertise in brand management, PR/media handling, and analytics.
- Knowledge of branding frameworks, digital marketing, and stakeholder engagement.
READY TO MAKE AN IMPACT? APPLY NOW!
https://berendina.minthr m.com/ThirdParty/WebAdd?id=64cf34d849e5ccbb0e55242d75d80c52
