Digital Marketing Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Digital Marketing Manager
Translate business goals into digital strategies, manage the total marketing budget, and lead internal execution to eliminate agency dependency for all key brands.
Key Responsibilities
- Lead the omni-channel digital roadmap, driving performance across Paid Media, Organic/SEO, Email Marketing, and Website ecosystems
- Strategically allocate monthly and quarterly budgets across digital channels based on performance metrics and brand priorities.
- Partner with internal Product, Brand, Sales, and Creative teams to conceptualize and execute seamless campaign assets.
- Oversee tech stack integration, software tools, and strategic relationships with niche external freelancers
Qualifications & Experience
- Bachelors degree in Marketing, Business Administration, Digital Media, Information Technology, or a related field from a recognized university.
- Professional Marketing Qualifications (e.g., CIM – UK, SLM) are highly advantageous.
- 5–7 years of hands-on experience in digital marketing, with at least 2–3 years in a managerial or senior lead role.
- Proven track record of managing substantial multi-brand digital marketing budgets and delivering measurable ROI across paid and organic channels.
- Experience in retail, FMCG, lifestyle, or e-commerce industries is a distinct advantage.
Skills & Competencies
- Ownership & Accountability
- Advanced Data Analysis & Performance Orientation
- Holistic Marketing Funnel Expertise
- Team Leadership & Stakeholder Management
